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5 Helpful Tips to Generate More Leads with Your Website
By Antoine Dupont | Apr 12 2013
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion,… Read More
What Can Software Do to Re-Humanize the Workplace and Improve Results?
By Piers Bishop | Apr 11 2013
While computers have streamlined so many administrative tasks in the last twenty years, employee satisfaction has decreased significantly. So have we lost sight of something important, some element of human nature that is not working… Read More
It's Still Rock and Roll to Me
By Francis Moran | Apr 11 2013
The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with… Read More
Why I Hate Tech Marketing
By Francis Moran | Apr 10 2013
I love working in technology marketing, but every coin has a flip side, and today I'm going to talk about some of the things I truly dislike about tech marketing. Read More
Focusing on Relationships, Not Sales, Generates Greater Revenue
By Ernan Roman | Apr 09 2013
Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you… Read More
How To Build a Healthy Relationship with Your ERP Software Partner
By Anya Ciecierski | Mar 26 2013
The process of shopping for and implementing a top ERP software solution involves much more than just choosing a vendor. You also need to choose an implementation partner, and this is an important relationship. Read More
Why I Heart Tech Marketing
By Francis Moran | Mar 19 2013
Francis Moran of Francis Moran and Associates tells us why he loves tech marketing and the startup culture that surrounds it. Read More
Marketing's Social Media Sin of Omission
By Dr. Emily R. Coleman | Mar 18 2013
While we spend our time trying to create an effective social media presence, while we hire SEO firms and “social media marketing managers,” we cheerfully ignore a tremendous social media marketing asset: employees. But this… Read More
The New Resume: How The Social Economy is Reshaping Recruiting
By Michael Tauscher | Mar 15 2013
A trend that began in 2012 and has come to pervade HR strategy discussions in 2013 is that of the so-called “social economy” and its effects on the recruiting process. While social media is undeniably… Read More
Customer Service Must Be a Deliberate Strategy
By Francis Moran | Mar 14 2013
Given that the cost of acquiring new customers is generally held to be much higher than the cost of retaining existing ones, what is the appropriate level of investment in customer satisfaction? Does it really… Read More