Browse Business Software Categories
What’s the difference between electronic and digital signatures?
By Emily Maxie | Apr 23 2013
There's a lot of confusion about the difference between the terms "electronic signature" and "digital signature." In fact, many people use the phrases interchangeably. Though they have a lot in common, there are some big… Read More
Use Buzzwords Wisely
By Alex Antonatos | Apr 12 2013
Essentially, most of the really popular buzzwords ones have become cliché, and therefore make it easy for a customer to spot the sales pitch, and customers do not like to buy sales pitches. They like… Read More
5 Helpful Tips to Generate More Leads with Your Website
By Antoine Dupont | Apr 12 2013
A website redesign project should include ways to not only make it more appealing, but foremost, how to attract more qualified visitors which may turn into leads and eventually into clients. In my humble opinion,… Read More
What Can Software Do to Re-Humanize the Workplace and Improve Results?
By Piers Bishop | Apr 11 2013
While computers have streamlined so many administrative tasks in the last twenty years, employee satisfaction has decreased significantly. So have we lost sight of something important, some element of human nature that is not working… Read More
It's Still Rock and Roll to Me
By Francis Moran | Apr 11 2013
The rise of content marketing as an umbrella term for a whole host of marketing activities is an example of how the terms, tools and techniques available to marketers might be in constant flux, with… Read More
Why I Hate Tech Marketing
By Francis Moran | Apr 10 2013
I love working in technology marketing, but every coin has a flip side, and today I'm going to talk about some of the things I truly dislike about tech marketing. Read More
Focusing on Relationships, Not Sales, Generates Greater Revenue
By Ernan Roman | Apr 09 2013
Traditional marketing has often focused on getting the sale. Instead, marketers should focus on retention and how to keep more customers for longer periods. Customer Lifetime Value, (CLTV), is a simple equation for helping you… Read More
How To Build a Healthy Relationship with Your ERP Software Partner
By Anya Ciecierski | Mar 26 2013
The process of shopping for and implementing a top ERP software solution involves much more than just choosing a vendor. You also need to choose an implementation partner, and this is an important relationship. Read More
Why I Heart Tech Marketing
By Francis Moran | Mar 19 2013
Francis Moran of Francis Moran and Associates tells us why he loves tech marketing and the startup culture that surrounds it. Read More
Marketing's Social Media Sin of Omission
By Dr. Emily R. Coleman | Mar 18 2013
While we spend our time trying to create an effective social media presence, while we hire SEO firms and “social media marketing managers,” we cheerfully ignore a tremendous social media marketing asset: employees. But this… Read More