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What Does it Mean to Know Your Customer?
By John Harrison | Nov 06 2007
Kathering Jones, Director of Marketing at NetSuite, notes that real-time visibility into every aspect of the customer life cycle from initial lead through revenue transactions is vital. Having this information within one business solution improves… Read More
"Out-of-the-Box" CRM Customization?
By John Harrison | Nov 06 2007
Our CRM Advisor tackles the question "How much modification should an 'out-of-the-box' CRM solution typically need?” A: There is no black-and-white answer when it comes to CRM customization. The level of customization required... Read More
Email Marketing Techniques: How to Avoid the Dreaded Spam Filter
By John Harrison | Nov 05 2007
There are some smart ways to outwit the spam filters, regardless of how they are implemented or set up, and make sure your email gets delivered to its intended target. Here's some tips on how… Read More
CRM Analysts. Who to Talk to?
By John Harrison | Oct 30 2007
Finding the right analyst firm to work with will takes some thought. Some vendors offer complete, in-depth product reviews that highlight both the positive and negative attributes of each solution, others focus on best practices.… Read More
Synovus Turns to Aplicor for CRM
By John Harrison | Oct 30 2007
Financial firm, Synovus, discovers that Aplicor CRM has enough functionality to automate their relatively complex sales and marketing processes, at a reasonable price point. Read More
How to Write an RFP for CRM Software
By John Harrison | Oct 30 2007
CRM requirements will vary greatly, so every RFP will look quite different. Here's five things you MUST include in a CRM software RFP. Read More
DestinationCRM Announces 2007 Leader Awards
By John Harrison | Oct 29 2007
DestinationCRM recognizes Oracle and Salesforce.com. Read More
What Every Sales Person Could Learn From the Yankees & Joe Torre
By John Harrison | Oct 22 2007
This is the time of year when salespeople begin to reflect on their performance. Was it a good year? Was it a great year? Some will say they earned the dollars they desired, so it… Read More
Opportunity Management & Sales Forecasting Done Right
By John Harrison | Oct 17 2007
Jim Ward, President of BrainSell, tells our readers how to best leverage a CRM Solution to properly manage sales opportunities and sales forecasts. Read More