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5 Tips to Reduce the Risk of Social Media Flubs

5 Tips to Reduce the Risk of Social Media Flubs

Posted Apr 29 2013 by Jeff Adelson-Yan

Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use. ... Read More

How to Define the Product Lifecycle

How to Define the Product Lifecycle

Posted Apr 29 2013 by Dr. Emily R. Coleman

A product is far larger than these so-called “life cycle” models would suggest. A product is a lynch-pin in a company’s overall marketing strategy. It is a building block in the company’s identity. It is a way to ... Read More

Architecture for the Cloud; Tips to Build and Deploy Your Cloud Based Applications

Architecture for the Cloud; Tips to Build and Deploy Your Cloud Based Applications

Posted Apr 26 2013 by Alex Antonatos

Today’s enterprise cloud initiatives require decoupled data systems working together , without the need for personnel and other resources to set up and maintain them , making integration key to a successful deployment. Read More

How BEMS and Seattle's Bullitt Center are Pioneering Green Construction

How BEMS and Seattle's Bullitt Center are Pioneering Green Construction

Posted Apr 26 2013 by Michael Tauscher

While meeting the criteria of the grueling Living Building Challenge will certainly prove a challenge for the Bullitt Center, its chances are significantly better than they would have been only a few years ago due ... Read More

Let's Talk Octopus HR: Behind the Software with Director Paul Beaumont

Let's Talk Octopus HR: Behind the Software with Director Paul Beaumont

Posted Apr 26 2013 by Mark Aspillera

UK-based Octopus, a privately owned, domestically focused vendor in a segment filled with big-name acquisitions, has crafted a SaaS HR solution geared towards smaller businesses and enterprises that addresses intuitiveness gap. Read More

Telltale Signs You're Ready for PPC Search Marketing Software

Telltale Signs You're Ready for PPC Search Marketing Software

Posted Apr 25 2013 by Ashley Dotterweich

PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready ... Read More

Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction

Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction

Posted Apr 25 2013 by Grant Epstein

In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your ... Read More

5 Things to Love about Big Data

5 Things to Love about Big Data

Posted Apr 25 2013 by Steve Parker, Jr.

If you’ve been saying (and typing) the phrase “the problem with Big Data,” you’ve been looking at it all wrong. Sure, it may seem like a daunting task: harnessing, aggregating and organizing your data, then ... Read More

ROI from the Cloud?

ROI from the Cloud?

Posted Apr 24 2013 by Maarten Ectors

If you compare owning your own data center to owning a car, then hosting is like renting and the Cloud is a taxi. If you have a lot of hardware and software that has been ... Read More

Behind the Software Q&A with Convercent's CEO and Chief Product Officer

Behind the Software Q&A with Convercent's CEO and Chief Product Officer

Posted Apr 24 2013 by Mark Aspillera

In an industry inundated with dry segment names, Governance, Risk management and Compliance (GRC) may be one of the most prosaic of them all. However, the name belies the fact that many companies use this ... Read More