Recent shifts in the CRM market are paving the way for a new generation of affordable, flexible, multifaceted sales platforms. Below, we explore four such examples of cutting-edge sales tools that your SMB might consider.
Raymark Retail CRM is a CRM software solution designed for companies in the retail market. As customers interact with a retail chain, the program can collect their purchasing and contact data and measure it against sale KPIs. Users can then work with this data and create marketing campaigns to boost customer loyalty. Each marketing message sent to a customer is fully customized and targeted based on where the customer is in the shopper lifecycle.
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SAP CRM for Service is a CRM software solution designed for contact centers and service agents. At the start, the program can take existing marketing materials and run targeted campaigns towards specific contact segments. As contacts start to inquire about products and services, users can send out price quotations and create service contracts.
Oracle RightNow Contact Center Experience is a CRM software solution that provides agents with comprehensive, consistent information on all contacts. The program automatically processes all contact interactions from a variety of online channels and logs them down inside a database.
Oracle RightNow Web Experience is a CRM and customer service software solution that helps users solve client issues and identify sales opportunities, all through online chat windows. Each time a customer interacts with a company or makes a purchase, the program notes this action down in a database.
SalesOutlook is CRM software designed to support email marketing campaigns through Constant Contact, financial integration with QuickBooks and works fully embedded within MS Outlook and Exchange Server folder structures. The platform supports HTML or RTF email campaign formats, provides contact and lead categorization tools and is equipped with a library with 300 customizable email templates.
MyBusiness CRM is a web-based CRM software solution that can be customized to meet individual businesses’ needs. Right at the start, users can easily maintain records on customers, interactions and sales.