RedPoint Customer Engagement Hub is a marketing automation software solution that works across multiple channels to build relationships with customers. Users start out by segmenting their customer database and creating a targeted campaign for each customer group with a WYSIWYG editor.
Real-Time Interaction Manager is marketing automation software that identifies real-time marketing and customer connection opportunities. The platform enables users to respond to customer insights across multiple channels with contextually relevant messages that pertain to the customer’s real-world needs and interests.
Kenshoo Local is a marketing automation software solution that is designed to maintain marketing campaigns at a local level. Users start out by designing campaigns with the help of a software wizard and campaign templates. The program can then target campaign messages towards specific geographic segments and manage all ad bids and budgets.
Kenshoo SmartPath is a marketing automation software solution that works with ad bidding platforms to adjust all bids for marketing campaigns. The program automatically creates a bidding model based on past campaign performance and can go live with all currently active ads. As viewers interact with ads, the system can automatically adjust bids to favor ads with the highest conversion rates. Meanwhile, users can track all campaign budgeting and spending and view forecasts for future campaigns.
UberMedia Mobile Advertising is advertising software that analyzes mobile behavior through multidimensional audience targeting, geo-location, geo-space, and real-time ad optimization tools. The platform allows users to choose targeted audiences or choose from personas derived from first-party data sets, can be based on aspects including interested and intent cues, application usage and real-world location data, and provides users with campaign performance data.
Act-On is marketing automation software that supports both inbound and outbound marketing campaigns, lead generation tactics, and lead nurturing strategies. The platform works to optimize the customer lifecycle, is built with an intuitive interface, and is designed to be interoperable with existing systems already in place.
Salesforce ExactTarget Marketing Cloud is a marketing automation software solution that works inside Salesforce to maintain marketing campaigns across multiple channels. The program works across social media, email and web channels to deliver engaging messages to contacts, customers and leads.
Bizo Marketing Platform is a marketing automation software solution that works across multiple channels to build brand awareness. The program contains a database of over 120 million business professionals and can target display and social media ads to them based on user-defined segments.
Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the company’s decision to cater to small and midsize business needs and the qualities that make a marketing solution successful.
X2CRM is a CRM software solution that comes equipped with a range of marketing automation tools. Users can start out by creating email marketing materials and distributing them to people on contact lists.