Ifbyphoneis a voice-based marketing automation suite that uses a number of voice technology tools to help convert leads into sales. At first, the program monitors marketing ROI by tracking which pieces of advertisement bring in the most phone calls.
Invoca for Performance Marketers enables marketing partners and affiliates to run full inbound call marketing campaigns. The program starts out by generating phone numbers partners and affiliates can use to receive inbound calls.
Scout Analytics Scout Suite is a full platform that ties together all sales, service, product, finance and marketing operations. At the start of the sales cycle, the program takes a look at all opportunities and highlights the most profitable ones.
You’ve seen multiple comparisons of potential benefits and advancements web analytics products promise for your campaign management needs and overall site goals. In the process of vetting a web analytics product, often times the debate comes down to two front-runners: Google Analytics and Adobe Analytics.
Leadsius is marketing automation software that provides users with advance behavioral-based automation functionalities, analytic overviews and system visibility, and is designed to work with sales teams by automatically notifying sales teams when ‘sales qualified’ actions are completed. The platform gauges automated communication performance, utilizes behavior-based triggers in order to engage with leads in real-time, and tracks customer interactions with marketing assets across websites, landing pages, social media and email marketing.
Genoo provides an all-in-one marketing system designed to support small and mid-size businesses. This includes an integrated SaaS-delivered set of online marketing tools and marketing automation, as well as online marketing processes that result in effective lead generation, engagement, and customers.
Traditionally, when defining a marketing effort’s efficiency or marketing performance, the answer might be a combination of conversion rate (conversion volume over overall volume), cost per conversion (dollars spent over conversion volume), or return on ad spend (revenue over dollars spent [ROAS]), among other various rates and raw statistics.
Breaking into new segments is something Salesforce has pursued with gusto the past few years. We talk about how the company’s behavior with previous acquisitions may transfer to the CRM giant’s recent purchase of the Pardot marketing platform.
Hatchbuck Sales and Marketing Software is marketing automation software for small businesses that nurtures prospects and customers in order to drive more sales. The all-in-one sales and marketing platform combines email marketing, CRM and marketing automation functionalities.
Net-Results is marketing automation software that provides users with multiple key marketing tools including lead generation and nurturing, email marketing, social media management tools, as well as CRM integration capabilities including custom or user-developed CRM systems. The platform is equipped with a drag-and-drop landing page builder, works to accelerate leads through the sales funnel, and enables users to create mobile-responsive email marketing campaigns.