SharpSpring is marketing automation software that offers behavior-based email marketing, native or 3rd party CRM integration and tools to build custom forms, landing pages and blogs. The platform provides users with universal CMS compatibility and full integration with multiple external applications.
Automational is all-in-one sales and marketing software that specializes in CRM, email marketing and marketing automation. The platform allows users to qualify prospects, engage customers with email campaigns and nurture leads with action-based marketing automation workflows.
Firecart is marketing and sales automation software designed to generate leads and to generate more revenue from current customers. The platform enables users to target segmented audiences across all marketing campaigns, enables users to launch automated, incentive-driven customer referral programs, and identifies website visitors who have browsed the user’s site without making a purchase so that user can take a proactive approach to initiating a sale.
RightWave is a marketing automation platform with tools for multi-channel marketing, database management, lead capture and oversight and reporting. The program can design and run full drip, inbound and trigger marketing campaigns throughout their entire lifecycles.
Mautic is an open-source marketing automation platform that includes drip campaigns, lead nurturing, weighting, generation, landing pages, social media marketing and more at no cost. The software can track both anonymous and known leads and provide details on page views, time spent on site and specific interests of prospects.
Pivian is a cloud-based lead management and marketing automation software that enables businesses to increase B2B lead generation and easily host resource materials on their own website. The platform includes three core modules: the Resource Center, the Lead Database and Marketing Analytics.
Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software.
HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes down to it, which platform is the right fit for your business?
dotmailer is an all-inclusive marketing automation platform that allows users to manage multiple campaigns and brands within one centralized location. The platform provides additional services to users in the form of campaign management, strategy consultants, an in-house creative studio to assist with template creation and custom development and integration, as well as a number of training options.
TreeHouse Interactive’s Marketing View is a marketing automation software tool that simplifies all components of the marketing process, including email campaign tools and content marketing.