Skyware CRM+ is a comprehensive Cloud-based system that manages entire customer lifecycles and goes beyond typical CRM software. For instance, this program integrates with back office processes and sports SFA and marketing automation functionality.
Whatsnexx Marketing Platform allows your marketers to run campaigns on different channels within a single alert-based campaign management platform. You start off in the Whatsnexx Designer, where you can use one of many templates to create and design a campaign and traceable events. Using the Microsoft Azure platform, the program then notifies you of how the customer reacts to the events you planned (ie click on a newsletter or make a purchase). From there, you can use the Whatsnexx Manager to view customer action data and accordingly formulate your marketing strategy and send personalized messages to the customer.
Gleanster analyst Ian Michiels offers straightforward guidance for implementing marketing automation in the recent Gleanster Research paper, “The New Rules of Digital Engagement.” If you’re thinking about marketing automation software, consider whether your existing process is working well and re-visit your marketing techniques.
Promoboxx is a brand-to-retailer digital marketing software that allows users to reach a wider audience with targeted content as well as strengthen customer relationships. The platform allows users to co-brand, add online marketing, and connect with retailers by selecting all or a group of retailers and launching customized online campaigns using an online dashboard.
Localytics Marketing Platform integrates both app and marketing analytics, enabling the delivery of targeted campaigns, driving engagement and boosting conversions based on in-app app user behavior and engagement.
Kentico EMS is an integrated Customer Experience Management solution that extends powerful content management features of Kentico CMS for ASP.NET with additional enterprise and marketing features. It enables marketers to deliver and optimize real-time customer-centric marketing across multiple channels.
Pega CRM provides users with recommendations for ideal actions in every step of the sales and service process. As a result, users can maximize the amount of revenue per interaction and drive customer satisfaction.
SAS Marketing Automation, part of the SAS Customer Intelligence suite, is a campaign management tool that helps marketing teams delineate market segments and efficiently produce and manage targeted marketing campaigns. Marketing Automation can be installed on-premises or as an SAS OnDemand cloud service.
Managing your webinar program through your marketing automation platform has the potential to improve these metrics and lower costs, but your marketing automation solution must be integrated into your webinar service. By integrating webinar software with sales and marketing automation platforms, the ability to improve efficiency and drive revenue from webinars is significantly improved.
What does eTrigue marketing automation software do to help its customers and clients adapt to the changing marketing world? Jim Meyer, VP and General Manager of eTrigue spoke with us about eTrigue DemandCenter.