CustomerAdvocacy is a web engagement management and gamification software solution that uses customer referrals to boost sales. The platform allows users to identify the most vocal supporters of a brand and then invite these people into a special advocate community, in which they can go through gamification challenges to earn coins with customizable challenges that may include tasks such as sending out a social media share or making a case study.
Flowlens Marketing is a marketing software solution that helps clients’ to create stronger customer relationships and greater profit. The platform allows businesses to understand, predict and address their needs and create a unified customer database that aids direct marketing, a variety of different online campaigns, events and lead generation.
Velocify LeadManager is lead management software that automates routine communication processes and tasks. The platform is equipped with an inbound and outbound dialer, click-to-call functionality, and local presence numbers.
Real-Time Interaction Manager is marketing automation software that identifies real-time marketing and customer connection opportunities. The platform enables users to respond to customer insights across multiple channels with contextually relevant messages that pertain to the customer’s real-world needs and interests.
Virool for Advertisers is native video advertising and programmatic video distribution software that provides users with granular targeting technology from a company-built proprietary DMP of 450MM audience profiles. The platform is customizable match user- and company-specific needs, provides real-time analytics and supports multiple add-ons and integrations.
Perfect Audience is retargeting software that facilitates retargeting processes for mobile, web, Facebook and personalized product ads. The platform is equipped with a rule-based tag manager that utilizes a single tracking code, conversion tracking tools that tracks clicks and views conversions, sale value and order ID, and revenue tracking capabilities that compares revenue against daily ad spend.
Kenshoo Local is a marketing automation software solution that is designed to maintain marketing campaigns at a local level. Users start out by designing campaigns with the help of a software wizard and campaign templates. The program can then target campaign messages towards specific geographic segments and manage all ad bids and budgets.
Kenshoo SmartPath is a marketing automation software solution that works with ad bidding platforms to adjust all bids for marketing campaigns. The program automatically creates a bidding model based on past campaign performance and can go live with all currently active ads. As viewers interact with ads, the system can automatically adjust bids to favor ads with the highest conversion rates. Meanwhile, users can track all campaign budgeting and spending and view forecasts for future campaigns.
Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company’s decision to offer month-to-month contracts, why their platform is ideal for small teams, and their commitment to assisting customers with the complete marketing lifecycle.
IBM Leads is lead management software that delivers leads to sales teams or other qualified agents, monitors lead quality and measures past lead results. The platform works with general leads, created within the system or imported into the system, and referral leads, created from the referral entry page.