Companies focus on what they want to sell — not how customers want to engage — missing the boat on opportunities to drive initial and ongoing sales. One company that took on the challenge of developing a customer focused business strategy is United Airlines. Starting in 2010 during their merger with Continental they began to build richer customer profiles to increase sales opportunities.
The results are in, and it’s time to fire 15 percent of your sales team. But do the numbers tell the whole story? Many factors can contribute to the success or failure of your salespeople. Empower your sales team with these tips and the top CRM software solutions.
Tradepoint CRM works throughout the entire customer relationship cycle to help users manage all of their customer data across their entire website, e-mail, and accounting systems. For starters, the program handles all open opportunities, notes, logs, contact data, and e-mails.
A managing director joked: “Michael, you’re in sales, you’re too stupid to understand.” Really, our sales team was ill informed and lacked the right tools.
Salespeople are selling blind, because they are not being coached on customer knowledge. Without an accurate customer map, they can’t link their capabilities to their customer’s pain points. This results in lost sales, because customers are left to try to figure out why it makes sense for them to buy, or even worse, why they should care.
Salesforce’s Sales Cloud is the world’s number one sales application. This solution stores and manages the vital information sales teams need to better connect with customers.
NetSuite CRM+ provides robust customer relationship management (CRM) abilities, which includes marketing automation, sales force automation (SFA), customer service and support, as well as flexible customization—all wrapped up in their cloud CRM solution. Unlike CRM solutions typically on the market, NetSuite CRM+ also includes sales performance management, partner management, order management, and marketing effectiveness capabilities within their solution as standard features.
C2CRM is a customizable yet powerful CRM solution that is built without the cost and complexity of a “high-end” product. C2CRM delivers real-time information about leads, prospects and customers, streamlining the sales, marketing and customer service processes.
Sage ACT! includes subscription-based sales and marketing services that are designed to help companies create profitable relationships that will lead to business growth.
Infor10 CRM Enterprise Sales is a top sales software solution that helps you turn customer interactions into sales through useful CRM tools and more.