Kenshoo Social is social marketing software designed to automate social marketing campaign creation, management, and optimization. The platform provides users with intuitive workflows, works to build brand recognition and demand, and is capable of running campaigns on multiple social channels including Facebook, Twitter, Instagram and SnapChat.
Unified is a business intelligence and social marketing software solution designed to facilitate advertising across a company’s social media channels through data enrichment and investment management tools. The platform is equipped to centralize all channels, brands and tools, includes relevant context within advertising efforts, and generates in-depth analytic reports.
With new developments and trends always arising, there have been some recent changes to Facebook promotions that now make it easier for social marketers to spend less while gaining a broader reach on the popular social media platform.
Chirpify is customer engagement and loyalty software that enables marketers to listen, engage, respond to and reward customers via social channels and messaging portals. The platform allows users to define triggers including hashtags, keywords and geo-posts to track customer engagement activities, as well as apply rules for geofencing, frequency and customer influence opportunities.
As we dive into the new year, many marketers are setting resolutions for their businesses such as to drive more sales, to reach more consumers or to generate more website traffic. While many marketers have explored the advertising options that Facebook provides, many still haven’t explored all of the unique targeting options that Facebook has to offer.
Vocus Advanced PR is a social media marketing software solution that connects users to key influencers, online journalists and brand advocates. As people talk about a company’s brand, the program points out to users the ones who have the largest social media followings and can pull up these people’s contact details from an online database.
Vocus Marketing Software is a social media marketing software solution that helps users identify quality leads on social media channels. The program goes across millions of social media conversations to find buying signals from potential prospects and displays what types of content followers enjoy the most. As users roll out social media campaigns, the system can take down prospects’ contact information via landing page forms and create social CRM profiles for them.
Argyle Social is a social media monitoring and marketing software solution that combines social, marketing and sales data to identify prime prospects and customers. The program takes this data aggregate and highlights people who have been active on a company’s social media channels.
If you’re a social marketer who is managing one or more Facebook Pages – and more importantly, measuring what you do – Facebook Insights is vital to your job. So, it’s probably not news to you that last month, Facebook rolled out some changes to Page Insights. If you haven’t had a chance to catch up on what’s new, don’t worry: here’s a lowdown on the changes as well as some tips on what to focus on of the available metrics.
Addvocate Employee Advocacy Platform works across social media channels to identify in-company brand advocates and ensure that their voices are heard. The program can track all active brand advocates and pull up their social media histories to see what types of conversations they have been having.