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– Sysomos Expion Social Media Management

Expion Social Media Management offers a seamless interface for tracking and managing a company’s social media presence, with the capacity to control thousands of social media accounts.

Setting Objectives For Your New Website? Don’t Forget About Increasing Customer Interaction

In addition to engaging, customer interaction oriented content that brings your product or service to life, your site must include strong calls to action and ways for your customers and prospects to interact with your company. The greater the opportunity for “touches,” the more valuable your website becomes as a business tool.

Twitter: Using News to Connect with Your Audience

While not all companies can have a social media “touchdown” like Oreo’s now famous Superbowl blackout tweet, real-time marketing is accessible to any size company. Using social media tools, your company can participate in real-time marketing on Twitter to improve brand awareness and connect with your audience. Read on for seven important takeaways for marketers who use top social media tools to manage Twitter and other social sites.

Can IBM Make the Social Business Connection with SMBs?

While IBM will almost certainly wear the social business crown in large enterprises, its ability to make significant inroads in the SMB market is questionable.

Webtrends Optimize

Webtrends Optimize is paid search and social marketing software that works to increase conversions and sales by utilizing customer interactions and engagement data. The platform is equipped with A/B and multivariate testing tools, ‘Hello Bars’ for displaying promotions or welcome back messages, and exit intent tools.

LookSmart Syncapse Social Measurement & Analytics

Syncapse Social Measurement & Analytics is software designed to provide companies with audience insights across multiple channels. The platform identifies influential segments, content and messages that resonate with target audiences and works to maximize ROI on paid, owned and earned media.

LookSmart Syncapse Ads

Syncapse Ads is social and search marketing software that utilizes media specialists, audience insights and bid optimization software in order to deliver relevant audience segments, marketing messages and time frames. The platform provides users with the ability to test, refine and retarget all customers within the customer lifecycle, and is delivers brand transparency through tailored dashboards and custom reporting functionalities.

– Syncapse Platform

Syncapse Platform is an integrated social media platform from where you can manage all your social media channels.

Apex Pacific XGenSEO

XGenSEO is SEO marketing software that integrates with link building techniques and social media marketing strategies in order to help companies build quality back links, and works toward ensuring websites appear at the top of relevant search engine results for relevant keywords. The platform assists users with running social media and link building campaigns, is designed with a step-by-step wizard-style interface and is equipped with a keyword library as well as a keyword building tool.

Bazaarvoice Curations

Bazaarvoice Curations is social marketing software that enables users to curate social media content tailored for the user’s specific marketing campaigns. The platform collects, manages and displays social content, is equipped with content moderation and filtering tools, and provides users with a Lifestyle Gallery that works as a branded repository for gathering content from across social networks.