Coke’s 7 Smart Social Media Rules for Success
How has Coke thrived in a social media world, ranking as the world’s most valuable brand and attracting the biggest Facebook fan base? Learn from their 7 Social Media Rules for Success.
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8 Key Ingredients to a Social Sales Team
Any good saleswoman will tell you that sales is all about building relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. If they do cold call it’s only the first step in building the relationship.
How to Reach a Highly Targeted Audience with Facebook Ads
For many people, Facebook is the social platform to end all social platforms. But it’s been a long time since Facebook has been just for keeping in touch with your friends – Facebook offers a variety of advertising options. Since Facebook accounts for 1 out of every 5 pageviews on the Internet in 2012, advertising on Facebook offers you a platform for accessing a wide audience. If you’re ready to tap into this massive market, Facebook has made it easy to create highly targeted and effective ads.
AgoraPulse
AgoraPulse is a social marketing platform that allows companies to interact with their customers on Facebook through contests, polls, coupons and more, ultimately strengthening customer loyalty. The platform allows users to see its own statistics and analytics tools to measure the size of company fan pages, ROI and customer data.
Lessons You Can Learn from the 4 Worst Social Media Blunders of 2012
The great strengths of social media – how fast it is, how easy it is to reach a large audience, how it sponsors open discussions – are also its biggest flaws when used improperly. The growing popularity of social media in business has led to an increased number of marketing blunders that viral out before the culprits have even noticed their mistake. Here is a list of the four worst social media disasters of 2012 and what you can learn from them in 2013.
– Vitrue Social Relationship Management Platform
Oracle Vitrue Social Relationship Management is a business intelligence platform designed to position a business to enable social across an enterprise. The software’s UI is available in over 36 languages, can listen in more than 28 languages. The application has expanding coverage of global data sources with customizable workflows for team collaboration.
Get More Out of Twitter with Promoted Advertising
We’ve talked about how to optimize your tweets for the best engagement, but simply writing great tweets isn’t the only way to make your mark in social media. Twitter also offers 3 “Promoted Products” that let you actively reach out and advertise to Twitter users in different ways. Advertising on Twitter is an entirely different system from traditional online marketing, so we’ve given you a roadmap for figuring out how you can use Twitter’s advertising program to grow your brand and build visibility.
Boost Twitter Engagement with 5 Tips on Increasing Retweets
With well over 150 million active users logging in on a regular basis in 2012, Twitter is an excellent platform for creating a brand reputation and reaching out to new and loyal customers. But if your tweets aren’t hitting the right note with your audience, you might not be making a great impression. There are plenty of resources for improving your tweets across the web, and we’ve scoured blogs and articles for the best advice available. Posting great content is critical, but keeping these 5 tips in mind can take your tweets from ignored to retweeted.
– Sword Ciboodle Crowd
Sword Ciboodle Crowd is an online community solution that connects you directly to your customers. Drawing on the strengths of online communities, this social CRM platform allows your agents to help and interact with your customers over blogs and forums.
Build Brand Advocacy through Online Communities with Lithium
We sat down with Lyle Fong, co-founder and Chief Strategist of Lithium Technologies, to talk about what Lithium’s vision for social looks like, how enterprises can harness their communities for better engagement with the brand, and which social companies are truly innovating in this new world.