Macy’s Rewards Customers for Providing Tracking Permission
New technology allows companies to track consumer’s every move. However, caution must be taken to ensure that tracking permission is gained before tracking commences.
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– LocalVox BroadCast
LocalVox BroadCast is a marketing automation software solution that connects a company with potential customers who are in its immediate vicinity. As local prospects use the Internet, the program displays the company’s presence at the top of search engine results pages and in social media ads. Prospects can then sign up for mailing lists and receive email marketing materials.
Salesforce Pardot
Pardot is a marketing automation software solution that works entirely within a number of CRM platforms. The program has tools for both sales and marketing personnel. Marketing users can create email marketing materials using templates and a WYSIWYG editor, design landing pages and track all signups from campaigns.
SimplyCast 360 Marketing Automation Manager
360 Marketing Automation Manager is all-in-one marketing automation software that enables users to create personally targeted campaigns, automates communication flows, and is designed to assist users with ensuring that customer and lead messaging is personalized toward each specific individual. The platform is equipped with tracking and automated segmentation tools to identify each customer’s interests, facilitates complex lead nurturing campaigns, and enables users to communication via 15+ communication channels.
Woopra
Woopra is customer engagement software that enables users to analyze customer journeys, optimize customer experiences, and to engage with customer through every touchpoint. The platform builds individual customer profiles that syncs with all customer data and tracked activities, generates real-time analytic reports for multiple aspects such as segmentation, funnels and retention, and automates data-driven actions such as delivering personalized content and real-time notifications.
Tealium iQ Tag Management
Tealium iQ Tag Management requires no IT knowledge to use and makes it easy to deploy new page tags and edit current ones. Adding a tag to a page is as simple as a single point and click. Over 600 types of tags are available and can provide marketing staff with analytics on ads, social media interactions and user interaction with the site.
Tealium DataAccess
Tealium DataAccess is a big data analytics platform that uses customer data to provide insights into retention and brand interactions. At the start, users can define the audiences they are trying to reach by applying flags and filters to the data aggregate on customer behavior. The program then generates data visualizations that highlight key visitor metrics in campaigns.
Influitive AdvocateHub
AdvocateHub is web engagement software that enables users to create an online community of ‘on-demand’ advocates through a gamified interface. The platform facilitates advocate engagement through targeted and interactive challenges based on the advocate’s preferences, demographics or past behavior, is equipped with an interactive activity feed designed to generate curated suggestions for the next advocate action, and is designed to award advocates with badges, levels and access to additional activities as challenges are completed.
Pizza Hut: Preference-Driven Communications and Pizzas
Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience. Pizza Hut is asking customers to provide their preferences and using that information to deliver preference-driven communications and pizzas.
Google Analytics
Google Analytics works with the user’s website to show how their customers interact with it. The program starts to work when a visitor reaches their site. It displays how each visitor arrived, what the visitor did, and how the visitor interacted with certain page elements.