Posted July 22, 2014 by Jessica Jong
At first glance, gamification doesn’t appear to be a valuable addition in the business world. However, gamifying business processes makes them more fun. Despite the fact that “games” in the workplace sounds a little controversial,… Read More
Posted July 7, 2014 by Jessica Jong
Businesses are finding it harder than ever to attract (and keep!) people’s attention in our hectic world. Leaders in all industries have been grappling with this problem for years---what is the most efficient and successful… Read More
Posted February 25, 2013 by Ashley Dotterweich
Seattle-based BigDoor may be one of the leaders in the gamification field, but they want to make it clear that they're not just another gamification vendor. Rather, they focus on building loyalty and engagement in… Read More
Posted December 26, 2012 by Aaron Kesteloot
Videogames are one of the biggest entertainment industries in the world, and their influence can be felt even in the business world. eFood-ERP's Aaron Kesteloot explains how some companies are using gaming logic (gamification solutions)… Read More
Posted September 5, 2012 by James Sullivan
"Gamification" is the term coined by Bunchball to describe the use of game mechanics to drive user engagement in non-game contexts. We recently sat down with Bunchball founder Rajat Paharia to talk about the origins… Read More