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Securing Instant Messaging at Work
By John Harrison | Feb 01 2008
More than 70 percent of organizations rely on instant messaging, in some form, to facilitate collaboration. However, the increased use of IM applications creats additional risks. Here's how you can make your corporate IM's a… Read More
Paid Search Advertisers - Is PPC Management Software Right For You?
By John Harrison | Jan 20 2008
While highly effective in delivering qualified prospects, the management of pay per click (PPC) advertising on search engines like Google, Yahoo and MSN is increasingly complex. Many software marketers marvel at how their simple campaign… Read More
Sage SalesLogix Connects Big River Telephone to Better Customer Service
By John Harrison | Jan 19 2008
Sage SalesLogix resides at the core of Big River Telephone’s business. From sales opportunity management to ongoing customer support and targeted retention marketing, Big River utilizes the solution’s broad functionality to handle all stages of… Read More
Why Personalize Email Campaigns?
By John Harrison | Jan 19 2008
Email is one of today’s most popular marketing communication channels, and as a result, buyers receive hundreds of unsolicited promotions every week. The use of personalization in marketing initiatives can increase conversion rates by an… Read More
What's Ahead for CRM in 2008?
By John Harrison | Jan 18 2008
Experts predict that this year will bring many exciting things to the CRM marketplace – new trends, new announcements, new products, and much more. So, what can you expect from CRM in 2008? Read More
Will Your Sales Team Pass the Flinch Test?
By John Harrison | Jan 04 2008
There is a little test that professional buyers give to every sales person. It is a test to see if they are confident in the price they presented. They call it the flinch test. Guest… Read More
Infor Helps CryptoLogic Play the Game
By John Harrison | Jan 04 2008
Infor's marketing software helps CryptoLogic's licensees achieve a four to five percent gain in revenue. Read More
What's Best -- HTML or Text Emails?
By John Harrison | Jan 03 2008
Our CRM Advisor addresses the long-standing debate on the value of HTML vs. text-based marketing emails. Read More
CRM Events - Q1 2008
By John Harrison | Jan 01 2008
Looking to meet with the leading CRM experts, see the best CRM solutions in action, or network with your peers? Then check out these upcoming CRM-focused conferences and trade shows. Read More