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On-Demand Mid-Market CRM: Front-to-Back Office Integration a Clear Differentiator

This AberdeenGroup Executive White Paper focuses on the business value of front-to-back office integration for small and mid-market companies as well as the role of Software-as-a-Service in enhancing that value. AberdeenGroup field research conducted for this paper concludes that small and mid-market companies will soon find they have outgrown their sales-focused CRM applications and will require more robust solutions to fully integrate pre-sales information with customer data contained in their transactional systems.

Curing Customer Service Pain with CRM

Learn how companies can use CRM to improve their customer service processes.

C2CRM Quick View

Learn more about the features found in C2CRM by downloading a free copy of the C2CRM Quick View.

Secrets to Selling C2CRM Successfully

Before you can be successful at selling C2 CRM, it is important to understand what CRM truly offers. From identifying business opportunities and creating a proposal to delivering a solution and ensuring customer satisfaction, CRM provides tools to make it all happen efficiently.

Put Your Customers to Work: Make CRM Systems Work for You

CRM systems often do a better job at making things easy for your employees. Better lead management, opportunity management, and […]

Profiling That Elusive Customer

Customer profiling is one of the main driving actions that help in obtaining benefit from CRM. Simply put, this activity tells you who your customer is so that you can market and sell your services to him.

On-Premise CRM Pros and Cons

While the number of companies who choose hosted software is increasing, many organizations still prefer an on premise CRM solution. This article highlights the pros and cons of selecting an on premise CRM application.

Micromanaging Customer Accounts in QuickBooks

With a number of software packages, management of customer account is not particularly simple. For a simple process, QuickBooks makes searching databases and finding customer information quick and easy, allowing the micromanagement of customer accounts among many account managers.

10 Steps to Implementing a CRM Culture in the Organization

Implementing CRM tools also means you are implementing a CRM culture. Use this guide to make sure each employee understand the benefits of using CRM software.

Key Features of Mobile CRM

Mobile CRM solutions help field workers maintain access to and interaction with enterprise data, no matter where they are. This article highlights the key capabilities of mobile CRM.