Customer relationship management (CRM) isn’t just for large corporations anymore. In today’s increasingly competitive business environment, where customer service is a key differentiator, the use of CRM technologies is not only beneficial – it’s critical, even for smaller companies.
Today’s CRM systems offer a broad range of features that enhance the end-to-end customer experience. With sales, marketing, and service automation, plus powerful capabilities for collaboration and reporting, CRM systems help businesses improve all prospect and client interactions.
So you’re about to begin a new customer relationship management project. Are you prepared? Use this checklist to determine your company’s CRM readiness level.
To get the most value from your CRM implementation, you must develop a customer-centric strategy, create a customer-centric culture, harness the power of information, integrate technology, and conduct continuous measurement and improvement.
Customer relationship management solutions can deliver significant value to your organization, especially if you do your homework before you make your ultimate selection and implementation.
Customization of CRM setup is a common request made to developers. Most businesses are prepared to go the extra length in providing CRM customization in hopes of building a healthier business relationship. However, such a request can become a developer’s nightmare if it isn’t handled correctly. This article provides a list of issues with CRM customization and recommendations in avoiding them.
Is your CRM data fully protected? Find out more about today’s most common threats, and how you can prevent your CRM data from falling victim to them.
There are many trends out there for CRM users, but would a certain trend affect the current CRM buyer’s decisions to purchase CRM software? We have identify some of the trends and how it can affect buyer’s decisions.
As companies strive to become more customer-centric, many are turning to enterprise CRM to facilitate better client interactions. Read on to learn how enterprise CRM can help improve the customer experience.
Effective goal setting is the key to CRM success. This article provides some simple tips to help you define, manage, and measure your most important CRM-related objectives.