You’ve seen multiple comparisons of potential benefits and advancements web analytics products promise for your campaign management needs and overall site goals. In the process of vetting a web analytics product, often times the debate comes down to two front-runners: Google Analytics and Adobe Analytics.
If you’re wondering if the increase in dollars being pumped into digital initiatives is worth it, nearly half of ad revenue at the 20 largest companies (Google, Microsoft, Disney, etc.) is digital. These statistics, as well as a plethora more, were recently compiled and released by Business Insider as part of their new BI intelligence research and analysis service focusing on all things digital. Read on for more great data nuggets from the BI Intelligence: Future of Digital report and what these trends mean for marketers like us.
Leadsius is marketing automation software that provides users with advance behavioral-based automation functionalities, analytic overviews and system visibility, and is designed to work with sales teams by automatically notifying sales teams when ‘sales qualified’ actions are completed. The platform gauges automated communication performance, utilizes behavior-based triggers in order to engage with leads in real-time, and tracks customer interactions with marketing assets across websites, landing pages, social media and email marketing.
On October 23rd Google began testing the incorporation of branded banner ads as a replacement for the traditional paid search ads. With the focus strictly on branded search terms, Google has only implemented this feature for about 30 advertisers that are now seeing their banner creative take over the top of the SERP for a small portion of branded search queries.
Genoo provides an all-in-one marketing system designed to support small and mid-size businesses. This includes an integrated SaaS-delivered set of online marketing tools and marketing automation, as well as online marketing processes that result in effective lead generation, engagement, and customers.
KXEN Genius is a predictive model software solution designed for use by marketing professionals. The program requires no formal data mining training to use and has a software wizard that helps workers set time and behavior parameter targets.
As we dive headfirst into the last weeks of the year, one resounding theme we have heard from our clients is a desire to create more personalized experiences for target audiences in 2014 and to be more relevant in all our initiatives. Luckily, relevance is something that has been on our minds for quite some time now.
Traditionally, when defining a marketing effort’s efficiency or marketing performance, the answer might be a combination of conversion rate (conversion volume over overall volume), cost per conversion (dollars spent over conversion volume), or return on ad spend (revenue over dollars spent [ROAS]), among other various rates and raw statistics.
DiscoverOrg for Marketo works inside your Marketo account and provides you access to DiscoverOrg’s contact database. All you need to do is create some segmented lists,
AdvocateHub is web engagement software that enables users to create an online community of ‘on-demand’ advocates through a gamified interface. The platform facilitates advocate engagement through targeted and interactive challenges based on the advocate’s preferences, demographics or past behavior, is equipped with an interactive activity feed designed to generate curated suggestions for the next advocate action, and is designed to award advocates with badges, levels and access to additional activities as challenges are completed.