Back in 2014, we analyzed the best landing page optimization tools on the market for the upcoming year in our 2015’s Top 5 Landing Page Optimization Software blog post. While I may have missed the ‘these are my predictions for the new year’ sweet spot (AKA December 2016), I don’t think it’s too late to reopen the case and see if what dominated the market in 2015 still holds up today.
mailspice analytics is email marketing and analytics software that allows marketing agencies to track and report on all active marketing campaigns from a single interface. The platform allows users to conduct A/B split-testing, connects with in-house CRM, Big Data and data warehouse systems, and is designed to be implemented on existing email and newsletter campaigns.
Metisa is business intelligence software that transforms ecommerce sales data into actionable data insights. The platform allows users to identify ideal times and sales funnel stages to conduct email outreach activities, provide customer-specific product recommendations and focuses on generating repeatable sales through email marketing strategies.
BitBlox is CRM and landing page optimizatin software designed to enable companies to create landing pages through a drag-and-drop interface that doesn’t require coding knowledge or experience. The platform provides a library of landing page designs and pre-made elements, allows users to customize landing page elements including text, images, icons and buttons, and allows users to incorporate design features like transparencies and overlays.
SocioAdvocacy is social media management software that encourages employees to engage with their company’s marketing data on their own personal platforms. The solution allows users to create social media guidelines, engage with the company’s digital networks and record real-time analytics.
Easysendy Pro is email marketing software that automatically segments subscribers. The platform allows users to track email clicks, manage email campaigns and record an email’s open rate.
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Sleeknote is lead generation software that assists users in converting visitors into subscribers, customers and social followers. The platform allows users to set-up and utilize lead capture forms quickly with no technical setup requirements or coding.
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