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Lithium and Software-as-a-Service

Lithium’s flexible Software-as-a-Service (SaaS) solution maximizes the benefits and minimizes the risks of enterprise communities by providing a winning combination of on-demand forums, blogs, chat, tribal knowledge bases, and other social networking tools, coupled with innovative analytics and the experience and expertise gained from more than ten years of hosting communities for large enterprises.

How to Avoid Delivering Bad Customer Service

Delivering high quality customer service plays a pivotal role in your company’s front-office activities. Get our FREE Customer Service guide and learn how you can deliver better service to your customers.

How to Use Social CRM to Deliver Superior Customer Relationships

How would your customers rate their relationships with your company? The customer relationship management (CRM) focus was merely on the activities and preferences of the client so a company could more easily and readily address their needs, upsell and cross-sell solutions and drive strong revenue and profit streams.

Put Your Customers to Work: Make CRM Systems Work for You

CRM systems often do a better job at making things easy for your employees. Better lead management, opportunity management, and […]

Profiling That Elusive Customer

Customer profiling is one of the main driving actions that help in obtaining benefit from CRM. Simply put, this activity tells you who your customer is so that you can market and sell your services to him.

Yankee Group: Tying Order Management Is Critical to CRM

With Advanced Sales Forecasting software from NetSuite, you now have the ability to run accurate, up-to-the-second sales forecasts to address your most pressing business questions. As a result, you can manage your data, and your business with greater accuracy, speed, and confidence.

About CRM 2.0

CRM 2.0 takes customer relationship management one giant step further. By leveraging core Web 2.0 components for the purpose of improving interactions with existing and potential clients, CRM 2.0 can offer many significant advantages.

Social CRM: What It Is & How It Will Benefit You

Over the past few years, we’ve witnessed the rise of social media; Facebook,“Twitter, and LinkedIn are becoming household names, and people read and write on blogs on almost a daily basis. A report by Forrester Research recently showed more than 80% of Americans aged 18-55+ use social networks and tools monthly. The rise of social media and networks (sometimes named with the blanket term “Web 2.0”) means people are using these online portals to converse, share information, and exchange ideas at an unprecedented rate. The sheer amount of customer data housed on Web 2.0 platforms is incredible, and every business can benefit from leveraging these platforms to reach out to existing customers and build relationships with potential customers.

About Social CRM Software

Social CRM is an important tool for companies to measure their customer activity across social media channels.

The Value of CRM 2.0

Although CRM 2.0 is still a new and evolving concept, industry experts have already identified numerous ways in which this innovative methodology can deliver tremendous value. Read on to learn more about the many benefits of CRM 2.0.