Forumbee is an online community forum software that boosts customer engagement and improves company brand. The platform allows users to host discussions, customer service and feedback forums, as well as provide a knowledge base for visitors to browse articles and media from the organization.
While IBM will almost certainly wear the social business crown in large enterprises, its ability to make significant inroads in the SMB market is questionable.
No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered the storm and provided some valuable insight on how your company can use top social media tools to calm the social storm.
ExactTarget SocialEngage provides you with Twitter and Facebook tools designed to help you manage your company brand to your social media followers.
Webtrends Optimize is paid search and social marketing software that works to increase conversions and sales by utilizing customer interactions and engagement data. The platform is equipped with A/B and multivariate testing tools, ‘Hello Bars’ for displaying promotions or welcome back messages, and exit intent tools.
Syncapse Social Measurement & Analytics is software designed to provide companies with audience insights across multiple channels. The platform identifies influential segments, content and messages that resonate with target audiences and works to maximize ROI on paid, owned and earned media.
Syncapse Ads is social and search marketing software that utilizes media specialists, audience insights and bid optimization software in order to deliver relevant audience segments, marketing messages and time frames. The platform provides users with the ability to test, refine and retarget all customers within the customer lifecycle, and is delivers brand transparency through tailored dashboards and custom reporting functionalities.
Syncapse Platform is an integrated social media platform from where you can manage all your social media channels.
In the past, brands addressed customer service issues by way of a primary channel — the ‘call center.’ But now, companies must also monitor, respond, and engage in a variety of social channels.
While we spend our time trying to create an effective social media presence, while we hire SEO firms and “social media marketing managers,” we cheerfully ignore a tremendous social media marketing asset: employees. But this asset needs to be cultivated and informed about marketing.