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– Viralheat Social Media Management

Viralheat is a social media management and analytics program that can be used with Facebook, LinkedIn, Twitter, and Google+ accounts.

Apex Pacific XGenSEO

XGenSEO is SEO marketing software that integrates with link building techniques and social media marketing strategies in order to help companies build quality back links, and works toward ensuring websites appear at the top of relevant search engine results for relevant keywords. The platform assists users with running social media and link building campaigns, is designed with a step-by-step wizard-style interface and is equipped with a keyword library as well as a keyword building tool.

Apex Pacific SocialMotus

SocialMotus is social media marketing and monitoring software designed to manage all Facebook and Twitter accounts through multiple team members. The platform enables users to discover and build relationships with target audiences and demographics, monitor brand visibility and engagement, and measure social media performance and conversion rates.

Bazaarvoice Curations

Bazaarvoice Curations is social marketing software that enables users to curate social media content tailored for the user’s specific marketing campaigns. The platform collects, manages and displays social content, is equipped with content moderation and filtering tools, and provides users with a Lifestyle Gallery that works as a branded repository for gathering content from across social networks.

– Visible Technologies V-IQ

V-IQ allows users to customize layout and track an array of metrics and analytics, such as social media trends and feedback, CRM and web analytics.

Coke’s 7 Smart Social Media Rules for Success

How has Coke thrived in a social media world, ranking as the world’s most valuable brand and attracting the biggest Facebook fan base? Learn from their 7 Social Media Rules for Success.

Being a Social Media Pro Doesn’t Matter

So you’re connecting like a madman on LinkedIn. Your Facebook likes are growing by leaps and bounds. It’s hard to keep up with the number of people following you on Twitter. You’ve got Pinterest and Google+ aced. You’re a social media pro. So what?

8 Key Ingredients to a Social Sales Team

Any good saleswoman will tell you that sales is all about building relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge gathering depends on the situation. If they do cold call it’s only the first step in building the relationship.

Astute Social

Astute Social monitors blogs and popular social media sites to bring you relevant conversations that can provide insight into how your customers perceive you.

How to Reach a Highly Targeted Audience with Facebook Ads

For many people, Facebook is the social platform to end all social platforms. But it’s been a long time since Facebook has been just for keeping in touch with your friends – Facebook offers a variety of advertising options. Since Facebook accounts for 1 out of every 5 pageviews on the Internet in 2012, advertising on Facebook offers you a platform for accessing a wide audience. If you’re ready to tap into this massive market, Facebook has made it easy to create highly targeted and effective ads.