As with most software that promises to analyze data derived from social media, Social Media Analytics can mine conversations on popular social networking sites such as Facebook and Twitter. Though SAS doesn’t just provide automated sentiment analysis based on keyword frequency–the importance of posts is measured by the influence of the poster and her overall sentiment (the software can track influential posters using “hubs”).
Engagor is a top social monitoring solution that provides helpful insights so your company can best utilize social data.
Buffer is social media management software that enables users to schedule posts, track content performance and manage all social accounts from a centralized interface. The platform automatically posts scheduled posts based on any user-defined content schedule, enables users to maintain an active social presence and increase social influence, and offers a browser extension that allows users to customize social posts and share across multiple channels simultaneously.
We’ve compiled a list of the top free social media management tools that will help SMBs schedule posts, manage sentiment and more.
Gigya created User Management 360 as an end-to-end solution, enabling companies to capture, store and manage traditional and permission-based social data, including: social profiles, graph connections, behavior and tradition profile data.
Google Wildfire Social Marketing Suite allows customers to execute and manage their social media marketing campaigns on Facebook, Twitter, YouTube, LinkedIn, Pinterest and Google+. It makes the creation and deployment of landing pages, ads and promotions as simple as choosing from pre-built templates. It adds a messaging component, able to send out communication to customers or assign messages to internal team members.
Shoutlet is a social media platform that uses intelligent data analysis to help connect companies with their core audience in a non-disruptive but highly targeted manner. Companies can build meaningful relationships with their audience based on their social media behavior. We spoke with CEO Jason Weaver about the social media revolution, why Shoutlet is more than Buffer or HootSuite, and what the future of social looks like.
The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison with SMB Group’s 2011 Small and Medium Social Business Study.
The rise of social media marketing has organizations wondering how they can get real metrics out of their social media presence to determine the overall effectiveness of social strategies. We talked to DataSift CEO Rob Bailey and founder Nick Halstead to find out how they can fill this crucial role by providing across-the-board analytics and serving as the backbone to various social CRM and other applications.
One of the most active participants in this social land grab has been Oracle, who on Sept. 10th presented the fruits of its efforts, a new Social Relationship Management (SRM) suite comprising the products of Vitrue, Collective Intellect, and Involver—the trio of big acquisitions made by Oracle over the past five months.