AgoraPulse is a social marketing platform that allows companies to interact with their customers on Facebook through contests, polls, coupons and more, ultimately strengthening customer loyalty. The platform allows users to see its own statistics and analytics tools to measure the size of company fan pages, ROI and customer data.
Using Twitter for business can net powerful results. Think of Twitter as the global watercooler, where people come to share information and opinions, to keep up on breaking news, and to hear what others have to say. And according to Alexa, a Web information company that tracks site popularity and demographics, it is a pretty crowded watercooler.
We’ve been using Buffer at Business-Software.com to help us manage social media posting for a while now, but at times we have considered moving away from its slow, somewhat clunky interface. Buffer just relaunched with a new look and some great new features that have more elegant, faster, and better overall. Buffer might be the new go-to effective social media management tool.
The great strengths of social media – how fast it is, how easy it is to reach a large audience, how it sponsors open discussions – are also its biggest flaws when used improperly. The growing popularity of social media in business has led to an increased number of marketing blunders that viral out before the culprits have even noticed their mistake. Here is a list of the four worst social media disasters of 2012 and what you can learn from them in 2013.
The Crimson Hexagon Platform charts social media sentiment by using advanced data visualization and categorization models that reveals this data. The platform delivers a real time view of how engaged online consumers truly think and feel about a particular brand or issue, and is able to answer questions using categories of consumer trends, purchase intent, product attributes, drivers of sentiment, competitors, or category-level conversations.
Oracle Vitrue Social Relationship Management is a business intelligence platform designed to position a business to enable social across an enterprise. The software’s UI is available in over 36 languages, can listen in more than 28 languages. The application has expanding coverage of global data sources with customizable workflows for team collaboration.
Percolate has only been around January 2011, but they’ve already started to revolutionize the way businesses use social media to a healthy list of big brands. The New York-based company is growing quickly and spreading the word about its mission to create content “at social scale.” We talked to founder James Gross about the origins of the company and about how Percolate is changing the way companies consume ideas, create content and build brand identities through social media.
Consultancy is becoming a popular career choice for many who want to take greater control of their future; being your own boss is an attractive proposition and in today’s economy, where “knowledge is king,” there are many individuals who feel that they can make a very good living by selling their particular knowledge specialty.
We’ve talked about how to optimize your tweets for the best engagement, but simply writing great tweets isn’t the only way to make your mark in social media. Twitter also offers 3 “Promoted Products” that let you actively reach out and advertise to Twitter users in different ways. Advertising on Twitter is an entirely different system from traditional online marketing, so we’ve given you a roadmap for figuring out how you can use Twitter’s advertising program to grow your brand and build visibility.
With well over 150 million active users logging in on a regular basis in 2012, Twitter is an excellent platform for creating a brand reputation and reaching out to new and loyal customers. But if your tweets aren’t hitting the right note with your audience, you might not be making a great impression. There are plenty of resources for improving your tweets across the web, and we’ve scoured blogs and articles for the best advice available. Posting great content is critical, but keeping these 5 tips in mind can take your tweets from ignored to retweeted.