We’ve been using Buffer for a while now at Business-Software.com to help us manage social media posting, but we haven’t always been happy with their platform. Buffer just relaunched with a new look and some great new features that make their platform faster, more elegant, and simply better overall. While Buffer is sometimes considered the underdog to Hootsuite in the social media management game, we think this redesign is setting up Buffer to be the go-to solution for simple, effective social media management. Here are the features we love that make Buffer a great social management platform.
The first thing we noticed about Buffer’s redesign is how much faster it is. Instead of waiting 30+ seconds between saving a post and seeing it appear in our queue, our post pops up in seconds. Buffer’s new Analytics and Scheduling tabs load faster than before as well. Transitioning between pages goes smoothly and quickly, making the process of posting, collecting data, and editing content faster and less frustrating.
Buffer has always had a pretty clean interface, but now it’s even more intuitive. The layout has been redesigned to be easier to navigate, making posting quick and simple.
Buffer has thrown in some cool features that we didn’t even know we wanted until we started using them! These tools help set Buffer apart by giving you even more control over your posting queue.
Buffer is clearly focusing on making their product the optimum platform for sharing content. They’ve put a lot of thought and effort into making their product a stronger, more analytics-driven tool. “We’ve been working on this for the past six months,” co-founder Leonhard Widrich told VentureBeat. “We’ve been collecting tons of data of how Buffer was used, how our now 50 partner developers … have gotten usage through our API, and where we see the future of sharing on the social web.” Buffer’s goal is to help you spend as little time as possible on their platform by providing easier publishing, so you can spend more time creating and discovering content rather than worrying about how to distribute it. Ready to check it out? Visit Buffer to sign up for free and to learn more about their product.
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