In a society where social media (especially Twitter) is bursting with our every thought and status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like the flu season. Think of it this way: you ask for solicited feedback from your customers all the time, whether formal or informal. Social listening is a way to monitor unsolicited (e.g. completely honest) feedback about your brand, product and industry.
When people discuss the concept of a perfect supply chain model, the discussion generally hovers around the topic of maximizing synergy between the essential links in your supply chain, such as product sourcing, development, logistics, and information systems. Many look to supply chain management and inventory optimization software to deliver products on time and at a competitive price. However, the relevance of social media with the success of your supply chain is a prospect most companies are still unfamiliar with.
Many companies struggle to plan their next moves on social media, especially when it comes to the channel and content debate. Here, we share our approach to making effective use of top social media tools to spread content and create a meaningful, multi-channel social media presence.
Meltwater Buzz Social Suite is a powerful, three-pronged social monitoring and engagement program that helps businesses connect deeply with customers and create compelling, effective social media presences.
Converseon Ready is social intelligence and monitoring software that captures and delivers social data and insights, and utilizes sister company Revealed Context’s semantic technology to clean and enrich social listening data in order to generate actionable customer data. The platform delivers precise and relevant data by utilizing a combination of techniques including machine learning, and allows companies to create custom classifiers in order to gather that data that is the most relevant to the company’s focuses.
Webtrends Social Measurement is a social intelligence solution that allows businesses to prove the social ROI of services like Twitter, Facebook and YouTube.
Spiral16 Social Intelligence is a web and social monitoring platform that includes powerful search features as well as customized reporting and analytics.
eCairn Executive is social intelligence software that enables users to discover target audience members in order to develop relationships and grow influence. The platform identifies influencers in twenty countries and in six languages, and is able to identify and locate the most relevant bloggers, influencers, active social media participants, peers and industry analysts in the user’s segment.
Brandwatch is social media monitoring software that uses assists users in generating business-changing insights through social conversations pulled from sources including Twitter, Facebook, blogs and forums. The platform allows users to measure marketing ROI, compare company success against competitor benchmarks and identify key influencers.
HootSuite is a versatile and effective web-based social media management tool with plans for both small and large businesses. The platform contains a single dashboard from which businesses can manage their profiles for Facebook, Twitter, LinkedIn, Google+ Pages, Foursquare, Myspace, Wordpress, Mixi and any other platform included in the HootSuite App Directory.
