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Articles on Marketing Software Tools
The Best-Value Marketing Software
Posted January 9, 2014 by Kristin Crosier
Trying to build a catchy campaign for your company brand? Luckily, there’s a marketing app for that. Yet as fantastic as many leading marketing applications are, they also tend to be accompanied by a sky-high… Read More
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
Posted February 7, 2013 by Amanda Andonian
If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC… Read More
Marketing Automation: Get Started With A Plan for the First Thirty Days
Posted February 5, 2013 by Janelle Johnson
Gleanster analyst Ian Michiels offers straightforward guidance for implementing marketing automation in the recent Gleanster Research paper, “The New Rules of Digital Engagement.” If you’re thinking about marketing automation software, consider whether your existing process… Read More
6 Retargeting Platforms to Increase Website Traffic
Posted November 9, 2012 by Ashley Dotterweich
We’ve already introduced you to the great benefits that retargeting can bring your business: more traffic, more sales, and lower costs. Whatever your advertising goals, these retargeting providers have options to help you achieve your… Read More
Yesware: A Must-Have Tool for Companies Using Gmail
Posted November 7, 2012 by James Sullivan
Check out the Gmail add-on for Chrome and Firefox offered by Yesware, a Boston-based start-up developing email analytics tools to help salespeople sell more. Read More
eTrigue Marketing Automation for a New Era in Marketing Campaigns
Posted September 19, 2012 by Amanda Andonian
What does eTrigue marketing automation software do to help its customers and clients adapt to the changing marketing world? Jim Meyer, VP and General Manager of eTrigue spoke with us about eTrigue DemandCenter. Read More
Marketo Aims to Lead the Marketing Automation Space
Posted June 7, 2012 by Darlene Lin
Marketo has been making a name for itself in marketing automation thanks to offering a simple to use yet powerful solution that aims to help companies accelerate revenue growth. Marketo’s key offering is its Revenue… Read More
Benefits of Marketing Automation
Posted February 22, 2012 by John Harrison
As marketing strategies become more complex, marketing automation software is helping businesses increase effectiveness and reduce costs. Marketing automation software can help companies improve their end-to-end marketing operations and achieve greater return on their marketing… Read More