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Articles on Marketing
How To Pick The Right ORM Tool For Your Business
Posted April 18, 2018 by Anand Srinivasan
Your online reputation can be an extremely strong asset or a massive liability for your business. This depends on what […] Read More
How to Use Post-Purchase Email Automation to Retain Customers
Posted October 18, 2017 by Nirit B.
Converting a customer does not mean that you are done doing business with them. Quite the opposite. Conversions actually open […] Read More
6 Benefits of Using Document Branding Software
Posted April 12, 2017 by Anand Srinivasan
On-brand document software (also known as document branding software) are very helpful in easily organizing, finding, managing, sharing and deploying […] Read More
Popularity Fraud and Click Farms
Posted July 27, 2016 by Lauren N.
In HBO’s “Silicon Valley” season 3 episode 9, Pied Piper’s (a fictional data compression platform company) existence is threatened by […] Read More
The Rise of Social Video and Its Effect On Marketing Strategy
Posted July 11, 2016 by Austin L.
Today, there is a battle being fought over people’s attention. Social media giants like Facebook, Instagram, Twitter, and Snapchat pull at the consumer from all sides, trying to get viewers to pay attention for as… Read More
The Small Business Tools for Success
Posted April 27, 2016 by Shaun H.
In order to achieve fast-growing success, small businesses need all the help they can get when first starting out. To […] Read More
3 New Behavioral Marketing Platforms for More Personalized Interactions
Posted September 2, 2015 by Kristin Crosier
Dozens of innovative marketing applications are springing up to help businesses better engage with and convert consumers using individualized messaging. Below we profile three such platforms with a focus on segmentation, though these vendors are… Read More
The SMB's Guide to Marketing and Brand Awareness
Posted August 19, 2015 by Chad Yee
Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There… Read More
3 Powerful Email Marketing Tools for Small Businesses
Posted August 11, 2015 by David Self
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer… Read More
The 7 Key Steps to Landing Page Optimization
Posted July 13, 2015 by David Self
With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies… Read More