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Articles on Marketing
Look Beyond Google to Expand Your Search Marketing Audience by 30%
Posted March 21, 2013 by Ashley Dotterweich
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you… Read More
Automated Bid Management: SEM Boon or Bust?
Posted March 15, 2013 by Ashley Dotterweich
If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump… Read More
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
Posted February 12, 2013 by Amanda Andonian
While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run.… Read More
Top 5 PPC Software to Improve Your Pay-Per-Click Campaign Performance
Posted February 7, 2013 by Amanda Andonian
If you're looking for pay-per-click (PPC) marketing software, then you probably already have some campaigns set up but are realizing that you don't have the time to manage them yourself anymore. Finding the right PPC… Read More
Marketing Automation: Get Started With A Plan for the First Thirty Days
Posted February 5, 2013 by Janelle Johnson
Gleanster analyst Ian Michiels offers straightforward guidance for implementing marketing automation in the recent Gleanster Research paper, “The New Rules of Digital Engagement.” If you’re thinking about marketing automation software, consider whether your existing process… Read More
WordStream Helps You Breathe New Life into Your Search Marketing
Posted January 28, 2013 by Amanda Andonian
With more and more businesses becoming savvy in Internet and search marketing, it also becomes more difficult for smaller businesses to stand out in the online noise. We took some time to speak with WordStream… Read More
Best Retargeting Platforms to Increase Sales (2026)
Posted November 9, 2012 by Sherman Hsieh
The best retargeting platforms for 2026 compared: Google Ads, Meta, Criteo, AdRoll, LinkedIn, Amazon DSP and StackAdapt, with who each one fits and how the cookie shift changes the game. Read More
Yesware: A Must-Have Tool for Companies Using Gmail
Posted November 7, 2012 by James Sullivan
Check out the Gmail add-on for Chrome and Firefox offered by Yesware, a Boston-based start-up developing email analytics tools to help salespeople sell more. Read More
eTrigue Marketing Automation for a New Era in Marketing Campaigns
Posted September 19, 2012 by Amanda Andonian
What does eTrigue marketing automation software do to help its customers and clients adapt to the changing marketing world? Jim Meyer, VP and General Manager of eTrigue spoke with us about eTrigue DemandCenter. Read More
Marketo Aims to Lead the Marketing Automation Space
Posted June 7, 2012 by Darlene Lin
Marketo has been making a name for itself in marketing automation thanks to offering a simple to use yet powerful solution that aims to help companies accelerate revenue growth. Marketo’s key offering is its Revenue… Read More