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Articles on Marketing
The SMB's Guide to Marketing and Brand Awareness
Posted August 19, 2015 by Chad Yee
Whether your small business has been around for the past decade or is just starting out, it's never too late to start building your brand. So, how can you build up your brand awareness? There… Read More
3 Powerful Email Marketing Tools for Small Businesses
Posted August 11, 2015 by David Self
While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer… Read More
The 7 Key Steps to Landing Page Optimization
Posted July 13, 2015 by David Self
With 48% of marketers building a new landing page for every campaign and 68% of B2B marketing teams implementing landing pages for lead generation, it’s a bit of a surprise to see the conflicting strategies… Read More
Marketing Software in 2015: Trends in the Industry
Posted May 11, 2015 by Kristin Crosier
A multitude of state-of-the-art software products exist for a marketer to better engage with consumers, synchronize disparate tactics and maximize industry trends. Let’s dive in to look at some of the latest software crazes and… Read More
6 Key Features of Marketing Automation Tools
Posted April 28, 2015 by Chad Yee
Leading marketing solutions offer all of the must-have capabilities for streamlining marketing activities. Here we cover six of the key features of marketing automation software. Read More
Comparing the Features of HubSpot vs Marketo
Posted January 12, 2015 by Chad Yee
HubSpot and Marketo are two heavyweights in the marketing automation industry that are very similar to each other. Both platforms serve as a software-as-a-service (SaaS) and carry an arsenal of features. But when it comes… Read More
Let's Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks
Posted December 2, 2014 by Kristin Crosier
We went behind the software with Darin Hicks, CEO of Bulldog Solutions, to talk about the company's revolutionary marketing planning solution Gameplan and the industry's incredible need for a CMO-utilized tool to oversee and better… Read More
5 Key Features of Landing Page Optimization Software
Posted November 20, 2014 by Kiri Picone
Your company's landing pages can make a big impact on profits. Here are five key features of landing page optimization software you should look for in a solution. Read More
How Google Tools Can Fix Architectural Issues Affecting SEO
Posted October 21, 2014 by Chad Yee
With the right set of tools courtesy of Google, you can fix architectural issues affecting SEO and generate more traffic to your website. Googlebots can find just about any structural flaw in your site, which… Read More
2015's Top 5 Landing Page Optimization Software
Posted October 6, 2014 by Miranda Limonczenko
Whether you plan to build one landing page or dozens, select one of these top 5 landing page optimization solutions. With a top landing page optimization solution, you are sure to experience a higher conversion… Read More