Browse Business Software Categories
Articles on Marketing
Using BuzzStream for Link Building, CRM and Project Management Tasks
Posted September 30, 2014 by Kirk Kerr
You may already know how to use BuzzStream for link building purposes, but did you know that the tool can also be utilized for CRM and project management tasks? Read More
The 5 Kinds of SEO Software Tools You Need in 2026
Posted September 24, 2014 by Sherman Hsieh
SEO tools organized into 5 categories for 2026, from all-in-one platforms like Semrush and Ahrefs to free Google tools and new AI search visibility trackers. Read More
Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee
Posted May 14, 2014 by Kristin Crosier
Traditionally, marketing software has trapped customers with inflexible year-long contracts. We talked with Act-On CMO Atri Chatterjee about the company's decision to offer month-to-month contracts, why their platform is ideal for small teams, and their… Read More
Behind the Software Q&A with Genoo President Kim Albee
Posted February 13, 2014 by Kristin Crosier
Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the… Read More
The Best-Value Marketing Software
Posted January 9, 2014 by Kristin Crosier
Trying to build a catchy campaign for your company brand? Luckily, there’s a marketing app for that. Yet as fantastic as many leading marketing applications are, they also tend to be accompanied by a sky-high… Read More
Signs of a Quality Distributed Marketing Management Platform
Posted September 2, 2013 by Amanda Elam
To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing… Read More
Web Engagement Management Explained (and What Replaced It in 2026)
Posted August 9, 2013 by Sherman Hsieh
Web engagement management (WEM) was an early term for managing customer engagement across digital channels. Here is what it meant, why the term faded, and how the digital experience platform (DXP) replaced it in 2026. Read More
6 SEO Mistakes that Can Hurt Your Business
Posted April 30, 2013 by Antoine Dupont
Experts tell you that SEO is the way to go and it is. Search engine optimization is how you get your website noticed by your target customer audience. You can fall back to paid advertising,… Read More
Telltale Signs You're Ready for PPC Search Marketing Software
Posted April 25, 2013 by Ashley Dotterweich
PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready… Read More
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
Posted April 5, 2013 by Ashley Dotterweich
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way… Read More