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Articles on Marketing
Behind the Software Q&A with Genoo President Kim Albee
Posted February 13, 2014 by Kristin Crosier
Marketing automation software vendor Genoo helps eliminate weak links in business marketing techniques with an all-in-one platform, personalized support and a wealth of helpful resources. We talked with Kim Albee, President of Genoo, about the… Read More
The Best-Value Marketing Software
Posted January 9, 2014 by Kristin Crosier
Trying to build a catchy campaign for your company brand? Luckily, there’s a marketing app for that. Yet as fantastic as many leading marketing applications are, they also tend to be accompanied by a sky-high… Read More
Signs of a Quality Distributed Marketing Management Platform
Posted September 2, 2013 by Amanda Elam
To overcome the challenges presented by a distributed marketing model, many businesses utilize distributed marketing management platforms to organize their various marketing campaigns and find actionable solutions to the challenges posed by a distributed marketing… Read More
WEM: What the Heck Is Web Engagement and Why Does It Matter?
Posted August 9, 2013 by Kristin Crosier
Google Web Engagement Management, WEM, or even What is WEM?, and you’ll be exactly zero steps closer to understanding what the heck the term means. We decided to clear up the confusion surrounding this industry… Read More
6 SEO Mistakes that Can Hurt Your Business
Posted April 30, 2013 by Antoine Dupont
Experts tell you that SEO is the way to go and it is. Search engine optimization is how you get your website noticed by your target customer audience. You can fall back to paid advertising,… Read More
Telltale Signs You're Ready for PPC Search Marketing Software
Posted April 25, 2013 by Ashley Dotterweich
PPC management software is a common solution to manage, measure, and optimize search campaigns, but they can also be an can be an expensive investment- so how do you know when your company is ready… Read More
4 SEM Myths Keeping Your Search Marketing Campaign from Taking Off
Posted April 5, 2013 by Ashley Dotterweich
A search engine marketing campaign is a great way to give your business more visibility online and cultivate viable leads. But the search marketing world is full of misconceptions and myths that muddle the way… Read More
Look Beyond Google to Expand Your Search Marketing Audience by 30%
Posted March 21, 2013 by Ashley Dotterweich
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you… Read More
Automated Bid Management: SEM Boon or Bust?
Posted March 15, 2013 by Ashley Dotterweich
If you're in the midst of a massive search engine marketing campaign, automated bid management software can go a long way towards making your campaign more profitable without being time consuming. But before you jump… Read More
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
Posted February 12, 2013 by Amanda Andonian
While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run.… Read More