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Top 3 Benefits of Integrating Social Media Tools with Your Supply Chain Model
Posted March 8, 2013 by Tom Caper
When people discuss the concept of a perfect supply chain model, the discussion generally hovers around the topic of maximizing synergy between the essential links in your supply chain, such as product sourcing, development, logistics,… Read More
Disney: Smart & Fun Shareable Content to Build Buzz
Posted March 5, 2013 by Ernan Roman
The Challenge: Creating content that is conducive to social sharing can be tricky. Here's how Disney used smart and creative magic to crack the code. Disney is using a mock university website and a promotional… Read More
Raise the Bar for Mobility and Consulting Productivity
Posted March 1, 2013 by Jeremy Roche
Time is money when it comes to sales. So, it should come as no surprise that sales and service teams working together in the same system, using the same information in a collaborative working environment,… Read More
BYOD – The Greater Challenge
Posted February 26, 2013 by Arthur Nichols
While the security issues surrounding cloud computing have garnered much attention in recent years, many companies have fallen victim to dangers of the Bring Your Own Device (BYOD) trend they adopted more readily. Oddly enough,… Read More
Behind the Software Q&A with Apptegic CEO Karl Wirth
Posted February 18, 2013 by Mark Aspillera
Think about the ways in which you use your email client, or any other service you access through the internet. Which tools or views do you access most often? Which ones do you avoid like… Read More
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
Posted February 12, 2013 by Amanda Andonian
Bid management is one of the trickier parts of PPC management, and one that search marketers often automate using their PPC software of choice. When you have dozens of campaigns running at once, the time commitment can seem… Read More
5 Secrets to Better Retargeting Ad Design
Posted January 11, 2013 by Amanda Andonian
Retargeting ad design may seem simple, but there's more to it than you think. Many businesses put little to no thought into their retargeting ad design, thinking that it's enough to just slap something together… Read More
ReTargeter: A Game-Changer for Online Advertising
Posted December 26, 2012 by Mark Aspillera
Retargeting, the use of cookies to track website visitors and provide customized ads for them on different sites, has the potential to completely upend the way we think about and valuate online display ads. We… Read More
Increase Brand Loyalty Through Gamification
Posted December 26, 2012 by Aaron Kesteloot
I recently came across an interesting tactic in the way retailers and others interact with the consumer. I'm sure many of you have heard of it, but for those who haven't, it is the medium… Read More
Causata Targets Your Marketing with Predictive Analytics
Posted December 12, 2012 by N. Rowan
Considering the growing popularity of mobile and the cloud, Causata - a big data analytics provider - is on to something special: their identity graph technology allows companies to connect with their customers in a… Read More