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8 Apps to Make The Most of Your Business Trip
Posted Jul 13 2016 by Lauren N.
All featured apps are free in the Apple App store and are compatible with iPhone, iPad and iPod Touch. Americans took 455 million business trips in 2015 and 37.9% were for events and meetings. Some people ... Read More
The Rise of Social Video and Its Effect On Marketing Strategy
Posted Jul 11 2016 by Austin L.
Today, there is a battle being fought over people’s attention. Social media giants like Facebook, Instagram, Twitter, and Snapchat pull at the consumer from all sides, trying to get viewers to pay attention for as ... Read More
Local Tech Series: Boulder, CO
Posted Jul 06 2016 by Erin Marrs
For those who may not be familiar one of the West’s busiest tech hubs, Boulder’s story hasn’t always been tech-based. The 1960s showed a city widely known as a home for hippies, a demographic whose ... Read More
Visual Commerce Tools for Ecommerce
Posted Jun 29 2016 by Miljana Mitic
How is the ecommerce industry in 2010 different than the ecommerce we knew in the early 2000s? The lines between social media and ecommerce are blending and the growing co-dependency on the content between the ... Read More
Benefits of VR for Business Processes
Posted Jun 27 2016 by Austin L.
Virtual Reality has become one of the biggest buzzwords with the release of several headsets this year. With the rise of VR, software developers have been building new and innovative applications to be used with ... Read More
The Fundamentals of Marketing Analytics
Posted Jun 24 2016 by Camille Espiritu
With the rapid turnover rate of marketing campaigns, the need to push one promotional launch after another is vital, more than ever. With each campaign, it’s essential to measure the data, analyze how effective a ... Read More
3 Media Elements of Marketing: Earned vs. Owned vs. Paid
Posted Jun 23 2016 by Lauren N.
Navigating the online marketing environment and the changing marketing mix can be challenging as there are a variety of different channels and strategies that can be used. What’s even more difficult is the infinitely growing ... Read More
At-A-Glance Guide to Inbound V. Outbound Marketing
Posted Jun 22 2016 by Erin Marrs
Inbound marketing is the yin to outbound marketing’s yang, and when used in conjunction, they can create a kind of marketing harmony. The trick is to learn what best suits your business and complements your ... Read More
Maximizing Your Social Media Outreach
Posted Jun 21 2016 by Camille Espiritu
When it comes to social media outreach and the rapidly growing world of technology, having an online presence is now the bare minimum of what any company should have. With teen consumers spending nearly nine hours ... Read More
Built On Good Intentions: An Introduction to Intent Marketing
Posted Jun 20 2016 by Erin Marrs
It’s not news that marketing strategies are forever changing, evolving to suit whatever new business landscape unfolds before us. Some strategies are left by the wayside while others get facelifts and become more formidable players ... Read More