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– Amdocs Marketing Connector Review

Product Snapshot

Technology

Software-as-a-Service

Customer Focus

Amdocs works with enterprise companies primarily in the fields of telecommunications.

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Amdocs Marketing Connector

Amdocs Marketing Connector helps your service agents maximize each customer interaction by providing them with service recommendations tailored for that customer. This product uses customer data to create customer-specific promotions, and it displays how likely the customer will accept the offer. Each customer case is saved so that this data can be used to generate future recommendations for the next encounter. Amdocs Marketing Connector is compatible with any marketing engine and campaign management tool.

About Amdocs
For 30 years, Amdocs has served communications service providers by helping them innovate, providing customer service solutions, and improving their infrastructure. Amdocs’ product portfolio includes services in CRM, revenue management, network control, advertising, and more. The company has won numerous awards, including the 2012 Telecom BSS Vendor of the Year Award, the INFOCOM CMAI National Telecom Award 2010, and more. In 2012, Amdoc’s fiscal revenue went over $3.2 billion.

Amdocs Marketing Connector Features

Boosts up-sell and cross-sell opportunities by having your agents recommend customers promotions during calls
Displays both generic and customer-specific offers
Uses customer data and interaction history to generate customer-specific promotions
Calculates offer acceptance likelihood
Personalized, positive customer experiences
Integrates with any marketing engine and campaign management tool