Your customers have adopted a more social way of communicating online, and they expect your support department to do so too. The good news is that you don’t have to hire an army to deliver exceptional customer support. A good social support strategy allows you to leverage your customers for dynamic, collaborative support that’s always available, anywhere your customers are.
Your prospective customers trust the opinions of their peers more than they trust even your best-crafted marketing messages. The most effective thing you can do to influence their purchase decision is empower brand advocates to do your word-of-mouth marketing for you.
Download this brief to learn about the customer experience technology you can’t afford to ignore. In this brief, Michael Fauscette, Group VP of Business Solutions at IDC, explains why a customer community platform should be an integral part of your customer experience strategy.
Your customers use your products and services every day. They’re a great resource for insight into what you do well, and what you can improve upon. Smart businesses are recognizing that customer feedback is key to driving product innovation and customer loyalty.
Even CMS provider DotNetNuke admits that “technology is a key enabler of online communities, and yet it cannot alone ensure a successful community.” Online communities can have a high failure rate if they don’t engage anyone, so utilizing this tips and your community forum software to create a valuable, easy to use platform can help ensure a high adoption rate as you build the community you want.
Seattle-based BigDoor may be one of the leaders in the gamification field, but they want to make it clear that they’re not just another gamification vendor. Rather, they focus on building loyalty and engagement in a meaningful way. VP of Sales Gavin Hewitt talked to us recently about what sets BigDoor apart from the competition, and how the company plans to grow in 2013.
Demand Media Pluck is an integrated community forum software solution that assists businesses with social engagement, social commerce and social loyalty.
BazaarVoice Conversations is a community forum platform that enables businesses to create online communities that focus on engaging with consumers through ratings and reviews, questions and answers, and use stories from past and present customers. The software enables retailers to create campaigns based on consumer feedback, share consumer-curated content through social media channels, and allows users to gather content in multiple formats including written opinions, photos and videos.
BazaarVoice Connections is customer engagement software that enables online retailers to connect with shoppers and respond to customer questions. The software is designed to notify customers when their question has been answered, displays personalized interactions to be used a future resource for customers with same or similar questions and enables companies to connect to users in real-time.
Videogames are one of the biggest entertainment industries in the world, and their influence can be felt even in the business world. eFood-ERP’s Aaron Kesteloot explains how some companies are using gaming logic (gamification solutions) to rev sales and accelerate customer loyalty.