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Promoboxx

Promoboxx is a brand-to-retailer digital marketing software that allows users to reach a wider audience with targeted content as well as strengthen customer relationships. The platform allows users to co-brand, add online marketing, and connect with retailers by selecting all or a group of retailers and launching customized online campaigns using an online dashboard.

– Webbstone CRM

Built from the ground up starting with the UI, Webbstone CRM is dynamic, intuitive, and powered by the Raptor engine.

Bizo Improves Ad Relevance and Targeting for B2B Marketing

While marketing spend continues to skyrocket, most software providers focus their efforts on solutions for the B2C space. Bizo, however, focuses on helping B2B marketers be more successful. Founded in ’08, the company’s products are being used by over 600 name brands including American Express, Microsoft, and Verizon. We sat down with VP of Products Chris Mann to discuss the market opportunity and challenges of online advertising as well as the developments marketers need to know about in the coming years.

The Experts Weigh In: Top Marketing Trends to Watch

Last year, Forrester estimated the affiliate marketing industry to grow to an annual spend of $4.5B by 2016. As marketing departments continue to change dramatically, in part due to the continued rise of mobile and social media, Business-Software.com turned to the experts in the field and asked them: What are the top marketing trends to watch in 2013?

Accusol Technologies spotCRM

spotCRM is a CRM software that automates the sales process from lead generation to after-sales management. The platforms allows users to automatically manage incoming leads, assigns opportunities to reps, processes orders, and identifies customer trends.

4 Foolproof Ways to Get Your Emails Read

There are a variety of reasons why businesses get low response rates on emails intended for first customer contact. Some of the reasons that prospects usually have are a) they’re drowned with other stuff to do, b) they’ve forgotten about it, c) they don’t have the money to make the purchase at the moment, d) they’re in the mood to procrastinate that time, and e) they need more information to decide about your offer.

We’re Going to Fill The Tank When We Get There

No sane person setting out on a long journey of indefinite length would wait until they had arrived before filling up the gas tank. And yet technology companies tell me all the time that they’re going to do exactly that.

– OpenGate Software AdWords Doctor

OpenGate Software AdWords Doctor manages your AdWords campaigns at every level and shows you areas where you can increase your ROI. The software saves time by automatically analyzing your campaigns and assigning them health scores, eliminating the need for manual scrutiny.

ReTargeter: A Game-Changer for Online Advertising

Retargeting, the use of cookies to track website visitors and provide customized ads for them on different sites, has the potential to completely upend the way we think about and valuate online display ads. We sat down with ReTargeter president and CEO Arjun Dev Arora to find out more about the growing, controversial field of online marketing and retargeting.

Forget About CRM: Yesware Can Fix Your Broken Sales Processes

While many fully-featured CRM products like Salesforce CRM offer extensive functionality, Yesware contends that the majority of it is locked up at the executive and managerial levels. Founder and CEO Matthew Bellows talked to us about how his Gmail-based Yesware solution provides a robust suite of tools that enhance sales performance.