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Articles on Social Media Management

Sprout Social Takes Social Media Monitoring to the Next Level

Sprout Social Takes Social Media Monitoring to the Next Level

Posted August 3, 2012 by Amanda Andonian

One of the most difficult aspects of deploying an effective social media strategy is being able to measure what impact your efforts are actually having upon your user base. Sprout Social is a top social… Read More 

Wildfire Interactive Provides Marketing for the Social World

Wildfire Interactive Provides Marketing for the Social World

Posted July 13, 2012 by Amanda Andonian

Five years ago, when Victoria Ransom and Alain Chuard were building and running Access Travel, Ltd., they realized that there just weren't any online software solutions that could help them create things like Facebook contests… Read More 

Social in the Spotlight

Social in the Spotlight

Posted June 20, 2012 by James Sullivan

Social is hot right now. It seems like everyone from industry analysts to corporate executives is talking about the importance of social to CRM and the broader business software market. Read More