Browse Business Software Categories
Articles on Social Media Management
Twitter: Using News to Connect with Your Audience
Posted April 18, 2013 by Ernan Roman
While not all companies can have a social media "touchdown" like Oreo's now famous Superbowl blackout tweet, real-time marketing is accessible to any size company. Using social media tools, your company can participate in real-time… Read More
Social Media Crises: 3 Tips for Calming the Storm
Posted March 29, 2013 by Ernan Roman
No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered… Read More
Social Listening and Predictive Analysis for Healthcare Marketing
Posted March 8, 2013 by Jeff Adelson-Yan
In a society where social media (especially Twitter) is bursting with our every thought and status, it’s no surprise that social media start-up Sickweather was able to leverage social conversation into predicting something like the… Read More
Make Your Social Media Channels More Effective in 4 Steps
Posted March 1, 2013 by Steven Van Belleghem
Many companies struggle to plan their next moves on social media, especially when it comes to the channel and content debate. Here, we share our approach to making effective use of top social media tools… Read More
8 Key Ingredients to a Social Sales Team
Posted January 15, 2013 by Janet Fouts
Any good saleswoman will tell you that sales is all about building relationships. You build solid relationships and that equals respect and trust which leads to referrals. Whether those referrals are for sales or knowledge… Read More
How to Reach a Highly Targeted Audience with Facebook Ads
Posted January 4, 2013 by Ashley Dotterweich
For many people, Facebook is the social platform to end all social platforms. But it’s been a long time since Facebook has been just for keeping in touch with your friends - Facebook offers a… Read More
Twitter: Your Best Free Tool for Business Intelligence and Innovation
Posted December 27, 2012 by Stefan Lindegaard
Using Twitter for business can net powerful results. Think of Twitter as the global watercooler, where people come to share information and opinions, to keep up on breaking news, and to hear what others have… Read More
Brew Up Great Content at Social Scale with Percolate
Posted December 10, 2012 by Ashley Dotterweich
Percolate has only been around January 2011, but they've already started to revolutionize the way businesses use social media to a healthy list of big brands. The New York-based company is growing quickly and spreading… Read More
Social@Scale: Sprinklr Reimagines Relationship Management
Posted December 3, 2012 by N. Rowan
Sprinklr takes social relationship management seriously. Focused on developing a robust product built to grow as the social marketplace evolves, Sprinklr is in it for the long run. Since its inception in 2008, the company… Read More
Boost Twitter Engagement with 5 Tips on Increasing Retweets
Posted November 30, 2012 by Ashley Dotterweich
With well over 150 million active users logging in on a regular basis in 2012, Twitter is an excellent platform for creating a brand reputation and reaching out to new and loyal customers. But if… Read More