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Articles on Social Media Management
Behind the Numbers: Social Share of Voice
Posted November 1, 2013 by Levelwing
Curious as to how you stack up to your competitors in the social media race? Everyone is. Sure you can see how many people have "liked" your Facebook page or retweeted your tweets, but what… Read More
The One Tool Every Social Marketer Needs
Posted October 30, 2013 by Levelwing
One of the most valuable tools you can use for social marketing is probably right next to you right now (or perhaps even in your hand). Yes, one of the most valuable tools is actually… Read More
The Best-Value Social Media Management Software
Posted October 23, 2013 by Kiri Picone
Like Goldilocks on the hunt for the perfect chair, we always want to find a solution that’s “just right”---not too cheap or too expensive, with all of the right features. To determine the best-value social… Read More
How Savvy is your Use of Social Verbiage?
Posted August 20, 2013 by Steve Parker, Jr.
Do you know if your company is making the most of social marketing, social media and social networking? Many marketing professionals misuse these three terms, creating a fair amount of confusion for business professionals who… Read More
An Innovator's Guide to Social Media Branding
Posted August 6, 2013 by Stefan Lindegaard
In my opinion, both the top social media tools and personal branding techniques are low-hanging fruit for corporate innovators and entrepreneurs. Nevertheless, there is not enough social activity. Now more than ever, corporate innovators and… Read More
Is Social Media Damaging Your Brand?
Posted July 8, 2013 by Ernan Roman
If you are not allocating time for brand reputation management, you will never fully know what your customers are saying to you–and more damaging, saying about you to others. The lesson for all businesses is… Read More
Social Maturity: the Future of Social HR
Posted June 10, 2013 by Miranda Limonczenko
Although nearly every recruiter uses social media to seek out new talent, 75% of leads in human resources and talent management believe their companies are behind the curve in social networking. Hiring managers and recruiters… Read More
Social Sharing, Consumerization and Your IT Team
Posted May 16, 2013 by Patrick Strahan
With the explosion of social sharing through sites like Facebook and Twitter, countless new opportunities have sprung up that allow IT departments from a variety of industries to supplement, in some cases even eliminate, many… Read More
5 Tips to Reduce the Risk of Social Media Flubs
Posted April 29, 2013 by Jeff Adelson-Yan
Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use.… Read More
How to Enact Operational Change through Social Research
Posted April 22, 2013 by Steve Parker, Jr.
We have written about the importance of social research many times, with its opportunities for proactive customer service and online reputation management. However, the most lucrative aspect of social research is its ability to convert… Read More