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Let's Talk Act-On: Behind the Software Q&A with CMO Atri Chatterjee
Posted May 14, 2014 by Kristin Crosier
Traditionally, marketing software has trapped customers with inflexible year-long contracts. But marketing vendor Act-On is disturbing the status quo by offering its clients both month-to-month and year-long contracts to utilize the company's versatile SaaS platform.… Read More
Providing Unforgettable Web Experiences: Four Tips
Posted May 15, 2013 by Ernan Roman
The Challenge: Brands are struggling to stay relevant online. Per a study by Forrester, only 3 percent of websites earn a passing score in terms of user experience. Consumers cited three reasons why websites are… Read More
Burberry's Multichannel Innovation; 3 Tips
Posted May 6, 2013 by Ernan Roman
The Challenge: What can we learn from a 157-year-old fashion company that’s being called “the world’s most digitally competent luxury brand”? That a multichannel and personalized customer experience is becoming the expected standard among consumers.… Read More
Yoplait's Cause Marketing Deepens Customer Engagement
Posted April 23, 2013 by Ernan Roman
The Challenge: Companies can deepen their engagement with customers by championing powerful causes. However, in order for these efforts to be effective, customers must feel that your efforts are authentic and truly helping the charity.… Read More
Spike in Email Undeliverables: 5 Tips for Increasing Delivery
Posted April 5, 2013 by Ernan Roman
The Challenge: Major email providers such as Gmail, Yahoo, Hotmail and AOL have implemented new algorithms for email deliverability based on "engagement". If your emails are not triggering sufficient interaction, they are likely not to… Read More
Social Media Crises: 3 Tips for Calming the Storm
Posted March 29, 2013 by Ernan Roman
The Challenge: No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Are your marketing managers and social media tools… Read More
4 Tips for Earning Consumer Preference Data
Posted March 28, 2013 by Ernan Roman
The Challenge: Marketers everywhere are fighting an uphill battle: trying to deliver more personalized communications but lacking the accurate data to do so. Without that information marketers are still stuck sending 'Spray and Pray' blasts… Read More
Disney: Smart & Fun Shareable Content to Build Buzz
Posted March 5, 2013 by Ernan Roman
The Challenge: Creating content that is conducive to social sharing can be tricky. Here's how Disney used smart and creative magic to crack the code. Disney is using a mock university website and a promotional… Read More