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Insider perspectives on the tech industry from our network of software experts, consultants and developers

Build Your Visibility Through Credibility

Build Your Visibility Through Credibility

By Alex Antonatos | Dec 05 2012

Consultancy is becoming a popular career choice for many who want to take greater control of their future; being your own boss is an attractive proposition and in today’s economy, where "knowledge is king," there… Read More 

Search Retargeting vs. Site Retargeting: Which Is Better?

Search Retargeting vs. Site Retargeting: Which Is Better?

By Ben Plomion | Dec 04 2012

According to a recent report from Chango, almost two-thirds (just over 65 percent) of surveyed brand marketers and related agencies intent to increase their Retargeting budgets over the next six months. The results from this… Read More 

Get More Out of Twitter with Promoted Advertising

Get More Out of Twitter with Promoted Advertising

By Ashley Dotterweich | Dec 04 2012

We’ve talked about how to optimize your tweets for the best engagement, but simply writing great tweets isn't the only way to make your mark in social media. Twitter also offers 3 “Promoted Products” that… Read More 

Cold Calling or Lead Generation, Aren't We Missing The Vital Point?

Cold Calling or Lead Generation, Aren't We Missing The Vital Point?

By Laurence Ainsworth | Dec 03 2012

Over the last few weeks it seems that the intensity of the debate about using cold calling or digital lead generation has increased to a level of intensity where it is getting a bit absurd. Read More 

Boost Twitter Engagement with 5 Tips on Increasing Retweets

Boost Twitter Engagement with 5 Tips on Increasing Retweets

By Ashley Dotterweich | Nov 30 2012

With well over 150 million active users logging in on a regular basis in 2012, Twitter is an excellent platform for creating a brand reputation and reaching out to new and loyal customers. But if… Read More 

Best Practices for Turning BI Into ROI

Best Practices for Turning BI Into ROI

By Mark Aspillera | Nov 30 2012

Business Intelligence (BI) is the blanket term we all use to describe a broad field of tools designed to organize all the data generated and/or gathered by a business and then using it in ways… Read More 

7 Key Signs Your Recruitment Process is Broken

7 Key Signs Your Recruitment Process is Broken

By Miguel Valdés Faura | Nov 29 2012

Due to the immense costs frequently involved in the recruitment process, careful consideration must be given before hiring full-time employees. Human resources expert Richard Galbreath found that the cost to replace a range of employees… Read More 

Why and How to Use ITIL to Standardize Processes across the Enterprise

Why and How to Use ITIL to Standardize Processes across the Enterprise

By SunView Software | Nov 28 2012

With the expansion of the ChangeGear platform to include fully customizable modules, SunView Software is helping companies integrate their line of business processes with the ITIL-based framework. The modules have customizable workflow to match existing… Read More 

Things to Consider in Online Databases for Non-Developers

Things to Consider in Online Databases for Non-Developers

By Brandon Griggs | Nov 23 2012

Some pretty great tools have cropped up in recent years which allow non-developers to create online databases for managing their data. Each of the solutions out there have some similarities as well as their own… Read More 

A Closer Look at Warehouse and Inventory Management

A Closer Look at Warehouse and Inventory Management

By Amanda Andonian | Nov 22 2012

Although it's easier than ever for consumers to buy products and have their purchases arrive the next day, it's had the opposite effect on businesses, making it even more difficult for warehouses to keep their… Read More