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Insider perspectives on the tech industry from our network of software experts, consultants and developers
Mastering Bid Management: Top 5 Tips and Tricks to Save Your PPC Campaigns
By Amanda Andonian | Feb 12 2013
While it might be tempting to just leave bid management to the vagaries of the PPC market, investing a little time into your bidding strategy can save your PPC marketing campaigns in the long run.… Read More
How to Stand Out in a Sea of Content
By Jillian Stone | Feb 11 2013
What makes you unique? Why should someone read your content over someone else’s? These are questions we have to ask ourselves if we are going to participate in content marketing. A few years ago, when… Read More
Death By Email Address
By Meredith Thornton | Feb 08 2013
Some people say that the only two certainties in life are death and taxes. As morbid as it may seem, let’s set aside the tax part of the equation and focus on death for a… Read More
Coke's 7 Smart Social Media Rules for Success
By Ernan Roman | Feb 05 2013
How has Coke thrived in a social media world, ranking as the world’s most valuable brand and attracting the biggest Facebook fan base? Learn from their 7 Social Media Rules for Success. Read More
Being a Social Media Pro Doesn't Matter
By Dr. Emily R. Coleman | Feb 04 2013
So you’re connecting like a madman on LinkedIn. Your Facebook likes are growing by leaps and bounds. It’s hard to keep up with the number of people following you on Twitter. You’ve got Pinterest and Google+ aced.… Read More
4 Uses For Data Analytics You Never Knew About
By Mark Aspillera | Feb 01 2013
Big data analytics is changing the way people run their businesses. Big data is in the process completely upending the way businesses organize their warehoused data and make strategic and tactical decisions. Read More
Super Bowl Weekend: That Time of Year When a Marketer's Fancy Turns to Thoughts of... Advertising?
By Francis Moran | Feb 01 2013
It's Super Bowl weekend, that time of year when a very large swath of North America--and even some of the rest of the world--tunes in to see a once-a-year clash of multimillion-dollar Goliaths fighting it… Read More
Lean Canvas: As if You Were Home 24×7 – The iDoor
By Maarten Ectors | Jan 31 2013
The idea of Lean Canvas is to put what would go into the executive summary of a business case on one page and to forget about writing the rest of the business case. The justification… Read More
Open Innovation: B2B versus B2C
By Stefan Lindegaard | Jan 30 2013
What are the differences and similarities on open innovation between B2B and B2C companies? This is a question I often run into during my talks and consulting engagements. Here you get some of my views. Read More
How Gas Station Marketing Can Benefit from Big Data Analysis
By Jeff Adelson-Yan | Jan 29 2013
Gas stations and convenience stores have long since been looking for the competitive edge at the pump. Besides improving facilities and maintaining competitive pricing, some gas station chains have begun offering loyalty reward programs. Read More