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Insider perspectives on the tech industry from our network of software experts, consultants and developers
The Experts Weigh In: Top Marketing Trends to Watch
By N. Rowan | Jan 04 2013
Last year, Forrester estimated the affiliate marketing industry to grow to an annual spend of $4.5B by 2016. As marketing departments continue to change dramatically, in part due to the continued rise of mobile and… Read More
How to Reach a Highly Targeted Audience with Facebook Ads
By Ashley Dotterweich | Jan 04 2013
For many people, Facebook is the social platform to end all social platforms. But it’s been a long time since Facebook has been just for keeping in touch with your friends - Facebook offers a… Read More
4 Foolproof Ways to Get Your Emails Read
By Adler Santos | Jan 03 2013
There are a variety of reasons why businesses get low response rates on emails intended for first customer contact. Some of the reasons that prospects usually have are a) they're drowned with other stuff to… Read More
Increase Brand Loyalty Through Gamification
By Aaron Kesteloot | Dec 26 2012
Videogames are one of the biggest entertainment industries in the world, and their influence can be felt even in the business world. eFood-ERP's Aaron Kesteloot explains how some companies are using gaming logic (gamification solutions)… Read More
Rethink Your Billing to Get the Most out of Your Customers
By Ben Bradley | Dec 20 2012
When we evolve basic billing concepts from simple order to cash processes and being supporting activity to cash process, even simple products–like paper cups–create opportunities for innovation and new sources of revenue. Read More
Can't Get No Satisfaction? 3 Problems That Are Killing Your Business
By Dr. Janice Presser | Dec 19 2012
Having a source of reliable, actionable 'Role-specific' information about creating satisfaction would mean that many more people could be happier at work, and thus, happier when they go home. Happier people, better world. A 'sixties'… Read More
Tips to Get the Most Out of Your Media Budget
By Steve Parker, Jr. | Dec 18 2012
You have now decided what your overall marketing budget is for the upcoming period. But where should you invest these dollars? It can be difficult to decide what to allocate for tools, technology, analysis and… Read More
Lean ERP: What It is and Why You Should Care
By Panorama Consulting | Dec 14 2012
ERP implementations more often than not run counter-intuitive to lean concepts. While lean and Six Sigma cultures focus on reducing waste and non-value-add activities, most ERP implementations are bloated with inefficiencies and cost overruns. Here's… Read More
7 Ways to Improve Inventory Control
By Amanda Andonian | Dec 07 2012
Every business has had to deal with shortages, overages, excess inventory, and bottlenecks in the shipping and distribution process. Knowing how best to manage these issues using your inventory management solution is key to successful… Read More
Microsoft Excel: The Only Business Software App You'll Ever Need (I'm Serious!)
By Mark Aspillera | Dec 06 2012
Contrary to the simple and quotidian image of Excel, many people underestimate the degree to which the tried-and-true spreadsheets can be and are expanded on for any number of business software uses, from accounting and… Read More