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Insider perspectives on the tech industry from our network of software experts, consultants and developers

8 Essential Features of School Management Systems

8 Essential Features of School Management Systems

By Michael Tauscher | Mar 07 2013

The market for school management systems is bigger than ever and still growing rapidly. Learn the 8 essential features of the best school management systems available today. Read More 

Top 5 Gmail Labs Features for Marketing and Sales

Top 5 Gmail Labs Features for Marketing and Sales

By Adler Santos | Mar 06 2013

Aside from being built for general purposes, Gmail Labs features can also be useful for marketing and sales processes. This stems from the fact that people involved in marketing and sales nowadays are constantly interacting… Read More 

From Vertical to Virtual Integration: The Next Major Shift in Enterprise Technology

From Vertical to Virtual Integration: The Next Major Shift in Enterprise Technology

By Greg Brady | Mar 06 2013

Think for moment about the amount of technological change we’ve all experienced in the last 25 years. I once listened to music with a clunky eight-track player. Now I have Spotify, which lets me instantly… Read More 

Disney: Smart & Fun Shareable Content to Build Buzz

Disney: Smart & Fun Shareable Content to Build Buzz

By Ernan Roman | Mar 05 2013

Creating shareable content that is conducive to social networks can be tricky. Here's how Disney used smart and creative magic to crack the code. Read More 

Should You Develop Apps or Syndicate Apps For Better ROI?

Should You Develop Apps or Syndicate Apps For Better ROI?

By Manash Chaudhuri | Mar 05 2013

Buy vs. build, every growing company eventually faces it, and many are still driven to keep software matters as in-house as possible. Manash Chaudhuri, CEO of Corelynx Inc., outlines some of the advantages and disadvantages… Read More 

Deep Dive Series: Strategic Financial Management for Nonprofit Organizations

Deep Dive Series: Strategic Financial Management for Nonprofit Organizations

By Elliot Fishman | Mar 04 2013

Although most NPOs have a traditional corporate operating structure, their financial management and measurement needs are vastly different. In this blog series, we pull together an expert panel guest bloggers to address some of the… Read More 

The Wizard of Oz and B2B Technology Marketing

The Wizard of Oz and B2B Technology Marketing

By Dr. Emily R. Coleman | Mar 04 2013

The best B2B technology marketing resources explain our products and their benefits without losing these important attributes in technical jargon. Read More 

Five Wrong Things Experts Told Me

Five Wrong Things Experts Told Me

By Dr. Janice Presser | Feb 28 2013

One of the dangers of being a good listener is that, well—you listen. Yet even smart, successful people give bad advice. Here are five of the most off-target "truths" that business experts inflicted on my… Read More 

Marketers Continue To Struggle With Big Data

Marketers Continue To Struggle With Big Data

By Steve Olenski | Feb 28 2013

Does steady advance of big data and data-driven decision making mean that gut feelings are a thing of the past? Steve Olenski, a senior content strategist for Responsys, argues in this article that the challenge… Read More 

Score More Leads by Integrating CRM into your CMS

Score More Leads by Integrating CRM into your CMS

By Ashley Dotterweich | Feb 26 2013

If you've got a website then you've got a content management system to manage it, and if you have customers you probably use a customer relationship management software to keep track of them. CRM and… Read More