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Insider perspectives on the tech industry from our network of software experts, consultants and developers

The Ballad of the Undifferentiated Product

The Ballad of the Undifferentiated Product

By Francis Moran | Apr 02 2013

Any time a company sharply focuses its messaging on one promising market segment, it runs the risk of turning off other market segments that are also attractive. You have to be OK with that, and… Read More 

The 7 Deadly Sins of Marketing

The 7 Deadly Sins of Marketing

By Dr. Emily R. Coleman | Apr 01 2013

Does your marketing strategy unknowingly suffer from a lack of focus, complacency or other issue that directly impacts its success? Guest contributor Dr. Emily R. Coleman explores the seven deadly sins that might be stifling… Read More 

Social Media Crises: 3 Tips for Calming the Storm

Social Media Crises: 3 Tips for Calming the Storm

By Ernan Roman | Mar 29 2013

No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered… Read More 

4 Tips for Earning Consumer Preference Data

4 Tips for Earning Consumer Preference Data

By Ernan Roman | Mar 28 2013

Marketers are trying to deliver more personalized communications but lack accurate consumer preference data. Use these 4 tips to boost your strategy. Read More 

Is your Email List OK to Send to?

Is your Email List OK to Send to?

By Meredith Thornton | Mar 27 2013

Before you hit “send” to your email list, there are a few questions that you must ask yourself. This infographic will help you understand your email list. Read More 

Kickstarting Missing Feature Development for Open-Source ERP xTuple

Kickstarting Missing Feature Development for Open-Source ERP xTuple

By Ned Lilly | Mar 27 2013

Have you tried the leading open source ERP solution xTuple? We provide a forum for you to request features you would like to see added to this ERP solution. Read More 

The Value of ROI Analysis

The Value of ROI Analysis

By Jeff Adelson-Yan | Mar 26 2013

Basically, ROI (return on investment) is a number assigned to an initiative that tells you how much money the initiative made you. ROI analysis allows marketers to implement tracking and analytics that can catalog how… Read More 

Will Lean Manufacturing Save an Ailing Industry?

Will Lean Manufacturing Save an Ailing Industry?

By Michael Tauscher | Mar 22 2013

The interplay between agile principles developed in the software world and lean principles developed in the manufacturing world has created a cyclical relationship between the two. As the software sector flourishes, the now languid manufacturing… Read More 

Great Technology Deserves Great Marketing

Great Technology Deserves Great Marketing

By Francis Moran | Mar 21 2013

Technology companies tend to be engineering-driven, and gears just don’t get marketing, goes perhaps the most common refrain. It’s true that most technology ventures are engineering ventures, but I think marketers are letting themselves too… Read More 

Look Beyond Google to Expand Your Search Marketing Audience by 30%

Look Beyond Google to Expand Your Search Marketing Audience by 30%

By Ashley Dotterweich | Mar 21 2013

While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you… Read More