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Insider perspectives on the tech industry from our network of software experts, consultants and developers
The Ballad of the Undifferentiated Product
By Francis Moran | Apr 02 2013
Any time a company sharply focuses its messaging on one promising market segment, it runs the risk of turning off other market segments that are also attractive. You have to be OK with that, and… Read More
The 7 Deadly Sins of Marketing
By Dr. Emily R. Coleman | Apr 01 2013
Does your marketing strategy unknowingly suffer from a lack of focus, complacency or other issue that directly impacts its success? Guest contributor Dr. Emily R. Coleman explores the seven deadly sins that might be stifling… Read More
Social Media Crises: 3 Tips for Calming the Storm
By Ernan Roman | Mar 29 2013
No company is immune to the possibility of damaging comments, posts and tweets. So how do businesses prepare for unwanted attention on far-reaching social channels? Here, we look at a few companies that have weathered… Read More
4 Tips for Earning Consumer Preference Data
By Ernan Roman | Mar 28 2013
Marketers are trying to deliver more personalized communications but lack accurate consumer preference data. Use these 4 tips to boost your strategy. Read More
Is your Email List OK to Send to?
By Meredith Thornton | Mar 27 2013
Before you hit “send” to your email list, there are a few questions that you must ask yourself. This infographic will help you understand your email list. Read More
Kickstarting Missing Feature Development for Open-Source ERP xTuple
By Ned Lilly | Mar 27 2013
Have you tried the leading open source ERP solution xTuple? We provide a forum for you to request features you would like to see added to this ERP solution. Read More
The Value of ROI Analysis
By Jeff Adelson-Yan | Mar 26 2013
Basically, ROI (return on investment) is a number assigned to an initiative that tells you how much money the initiative made you. ROI analysis allows marketers to implement tracking and analytics that can catalog how… Read More
Will Lean Manufacturing Save an Ailing Industry?
By Michael Tauscher | Mar 22 2013
The interplay between agile principles developed in the software world and lean principles developed in the manufacturing world has created a cyclical relationship between the two. As the software sector flourishes, the now languid manufacturing… Read More
Great Technology Deserves Great Marketing
By Francis Moran | Mar 21 2013
Technology companies tend to be engineering-driven, and gears just don’t get marketing, goes perhaps the most common refrain. It’s true that most technology ventures are engineering ventures, but I think marketers are letting themselves too… Read More
Look Beyond Google to Expand Your Search Marketing Audience by 30%
By Ashley Dotterweich | Mar 21 2013
While Bing and Yahoo! are the underdogs in the search engine world, they can still be valuable assets when it comes to advertising. Implementing search marketing campaigns that span multiple search engines can help you… Read More