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Insider perspectives on the tech industry from our network of software experts, consultants and developers
Seeing Green: Using DCIM to Cut IT Power Consumption
By Mark Aspillera | May 03 2013
There’s more pressure than ever these days for IT to do more than just keep everything online. More people at C-level positions (and not just CIOs) are gaining a better understanding of IT matters and,… Read More
Advance your Analytics Technology and Intelligence
By Steve Parker, Jr. | May 01 2013
No matter what your level of analytics implementation is now, there is always room for improvement. Whether it is your strategy, intelligence or technology itself, analytics is more than just tracking code and conversion numbers.… Read More
70-75 Percent of Email Subscribers are Inactive: Tips for Improvements
By Ernan Roman | May 01 2013
Per recent guidelines, you will be penalized if your emails do not have adequate levels of deliverability and “engagement”. Guest contributor Ernan Roman discusses options to optimize your email marketing campaigns to increase open rates… Read More
6 SEO Mistakes that Can Hurt Your Business
By Antoine Dupont | Apr 30 2013
Experts tell you that SEO is the way to go and it is. Search engine optimization is how you get your website noticed by your target customer audience. You can fall back to paid advertising,… Read More
How the iPad is Changing The Game of Selling
By Mark Magnacca | Apr 30 2013
It is likely that in some point in your career you’ve either heard of or used the business tool that is most commonly referred to as ‘The 4 Ps of Marketing.’ These ‘4 Ps’ have… Read More
5 Tips to Reduce the Risk of Social Media Flubs
By Jeff Adelson-Yan | Apr 29 2013
Whether you’re a small or large agency, you know that the possibility of a social media flub is real. Usually, it is the result of someone being careless or frivolous with their social media use.… Read More
How to Define the Product Lifecycle
By Dr. Emily R. Coleman | Apr 29 2013
A product is far larger than these so-called “life cycle” models would suggest. A product is a lynch-pin in a company’s overall marketing strategy. It is a building block in the company’s identity. It is a way to… Read More
ROI from the Cloud?
By Maarten Ectors | Apr 24 2013
If you compare owning your own data center to owning a car, then hosting is like renting and the Cloud is a taxi. If you have a lot of hardware and software that has been… Read More
Top 5 Signs Your Supply Chain is Dysfunctional and How Technology Can Help
By Greg Brady | Apr 24 2013
As I discussed in my last post, “From Vertical to Virtual Integration”, over the past 25 years or so, supply chains have become far more complex and dispersed, and technology has struggled to keep up.… Read More
Yoplait's Cause Marketing Deepens Customer Engagement
By Ernan Roman | Apr 23 2013
Companies can deepen their customer engagement with by championing powerful causes and making customers feel that your efforts are authentic. Read More