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Insider perspectives on the tech industry from our network of software experts, consultants and developers

Marketing Arrogance vs. Customer Opinion

Marketing Arrogance vs. Customer Opinion

By Dr. Emily R. Coleman | Jun 10 2013

My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I thought it was exceptionally ugly; it reminded me of a hearse.… Read More 

Reduce Fuel Costs with GPS Tracking Software

Reduce Fuel Costs with GPS Tracking Software

By Ryan Driscoll | Jun 10 2013

Unfortunately, the cost of fuel isn’t something fleets can hide from. We all know prices will continue to fluctuate and there’s nothing we can do about it. But, what you CAN do, however, is be… Read More 

Be Competitively Unpredictable! – Make it Happen Through Innovation

Be Competitively Unpredictable! – Make it Happen Through Innovation

By Stefan Lindegaard | Jun 07 2013

Competitively unpredictable: with innovation, these two words can spell the key to success in today’s fast paced, highly competitive business arena. Yet if your attempts at innovation are humdrum and highly predictable, you will be… Read More 

What You Can Learn from Your Analytics Solution

What You Can Learn from Your Analytics Solution

By Jeff Adelson-Yan | Jun 05 2013

We’re coming to the end of our Re:Adventure series, which means that it’s time to reflect on your journey so far. What is the best way to reflect on the past and assess what you’ve… Read More 

JCPenney, If You Don't Listen to Your Customer...You Lose

JCPenney, If You Don't Listen to Your Customer...You Lose

By Ernan Roman | Jun 05 2013

Being arrogant in disregarding customer expectations is dangerous. This is a lesson JCPenney found out the hard way when sales dropped 25 percent in 2012. Read More 

BPM and SOA are Joined at the Hip: 5 Tips

BPM and SOA are Joined at the Hip: 5 Tips

By Alex Antonatos | Jun 04 2013

BPM is a way of building operational solutions. SOA is a thought model that helps decompose complex problems into well-defined and reusable components. BPM ends with a statement of the desired level of automation and… Read More 

Leveraging Marketing Intelligence to Drive Pricing Analysis

Leveraging Marketing Intelligence to Drive Pricing Analysis

By Steve Parker, Jr. | Jun 03 2013

Forrester says that pricing models should be based on the 5 C’s, which are customers, competition, commercialization, costs, and communication. Let's focus in on customers and competition, which are essentials in the modern business landscape… Read More 

Embrace Failure to Build a Stronger Innovation Culture

Embrace Failure to Build a Stronger Innovation Culture

By Stefan Lindegaard | May 31 2013

The fast pace of change, business, and thus innovation requires several changes in the innovation processes as well as in the innovation culture of today’s organizations. One key element is that these organizations must embrace… Read More 

The Changing Workplace: The Role of Facilities Management Software

The Changing Workplace: The Role of Facilities Management Software

By Chris Chang | May 30 2013

Mobility and flexibility are key aspects of the changing workplace, and the management of the workplace must adapt to accommodate these changes. While the new dynamic workplace may sound complicated and difficult to manage, Facilities… Read More 

3 Talent Management Software Contenders to Watch This Year

3 Talent Management Software Contenders to Watch This Year

By Mark Aspillera | May 29 2013

Every organization is an amalgamation of the skills and talents each of its individual employees brings to the table. Retaining those employees through sound HR practices is a task that's existed a long time before… Read More