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Insider perspectives on the tech industry from our network of software experts, consultants and developers
Building Communities: 5 Takeaways from Frito Lay
By Ernan Roman | Apr 22 2013
Research from Forrester has found that 90% of consumers distrust brand messaging, including social media. However 70% of consumers believe in recommendations from friends or family. Building communities of engaged, happy customers can be difficult.… Read More
Company Secrets for Disruptive Innovation
By Stefan Lindegaard | Apr 19 2013
What are the secrets of companies that manage to bring disruptive innovation to market? Businesses can definitely create the right framework and conditions for disruptive innovation. Use these discussion starters as a beginning point. Read More
How a Knowledge Sharing Platform Can Improve Workplace Productivity
By Kyle O'Brien | Apr 17 2013
Is workplace productivity struggling through too much software, or not enough? Are companies limiting their employees by not aligning each and every one with the proper skill set to tackle projects, to use a variety… Read More
The Legality of Digital Signatures: When an e-signature Falls Short
By Emily Maxie | Apr 17 2013
Here at SIGNiX, a lot of people ask us why our digital signatures will hold up better in court than other electronic signatures. We could tell you, but we’d rather show you how electronic signatures… Read More
It's Time to Customize Marketing
By Jeff Adelson-Yan | Apr 17 2013
Did you know that 49 percent of consumers surveyed in the US and UK said that they do not mind relinquishing personal data in order for a personalized shopping experience? Though the vast majority of… Read More
A Beginner's Guide to Marketing Jargon
By Dr. Emily R. Coleman | Apr 16 2013
Every field develops its own arcane language. Every once in a while, it becomes useful to take this jargon out of the rarefied air of the “professionals” and bring it back down to earth. Dr. Emily… Read More
Eliminate Bad Discounts
By Ben Bradley | Apr 16 2013
Discounts should never lead to a loss of margin. Instead, discounts should reward customers for activities that improve their value—either by reducing your costs or improving overall demand. As a first step, evaluate and build… Read More
5 Strategies for Making Money With the Cloud
By Maarten Ectors | Apr 15 2013
Everybody is hearing Cloud Computing on the television now. Operators will store your contacts in the Cloud. Hosting companies will host your website in the Cloud. Others will store your photos in the Cloud. However,… Read More
Cloud Security: Don’t Let It Keep You Up at Night
By Michael Camp | Apr 15 2013
Adoption rates for Cloud computing and software-as-a-service (SaaS) solutions are rising despite some people’s concern over Cloud security. The fact is, security and protection of confidential business data should be a concern whether it resides… Read More
Why Data Analytics is the Most Powerful Tool in Your Claims Management Software
By Michael Tauscher | Apr 12 2013
Heavy reliance on data and analytics-based decision making are nothing new to claims management, but the explosion of big data has precipitated a resurgence of focus on the potential for analytics to bring companies ever-closer… Read More